Paisley Kaur Email & Phone Number

Santa Barbara, Ca, Us

Santa Barbara, California, United States

-Serve as the central point of contact between the Account Services, Social, and PR teams, and as the primary liaison for media vendors and high-profile national food, wine, and casino brands.-Execute and manage high-volume media campaigns with million-dollar budgets, drive optimization through innovative testing, analyzing performance metrics, and shift resources towards top-performing content-Develop media plans and issue insertion order contracts for digital, social, print, OTT/CTV, radio and outdoor media vendors.-Manage E-commerce campaigns such as Sponsored Product, Standard Display, Shoppable Display/Video on Instacart utilizing SEO to maximize brand awareness, number of products added to cart, and sales. -Conduct industry research on emerging media trends and competitor brands to develop compelling marketing pitches for new product launches, seasonal campaigns, audience rebranding, and PR events tailored to client needs.-Perform data analysis on latest consumer behaviors and audience demographics using tools such as Telmar, MRI Simmons, SRDS, SQAD, and Nielsen to create strong rationale for campaign target audience recommendation. -Build curated Brand Shop Pages on Instacart for clients such as Martinelli’s, Alexia, Arby’s, Grown in Idaho, California Walnuts and Sonic that speak to their brand voice and target audience to showcase product line to consumers.-Leverage innovative marketing and graphic design skills to create and publish engaging social media advertisements across platforms such as Facebook, Twitter, Instagram, Pinterest, TikTok, and Outbrain.Clients/Vendors: Alexia | Arby’s | California Walnuts | Chumash Casino | CNN Advertising | Cold Stone Creamery | Easterseals SoCal | Google Ads | Grown in Idaho | Hulu - Disney Advertising | Instacart Ads | Lamb Weston | Martinelli’s | Meta Advertising | Outbrain | Pinterest Ads | Sonic | TacoTime

Santa Barbara, California, United States

-Developed knowledge of creative marketing strategies and audience engagement by regularly using Adobe and Google applications to create captivating multimedia presentations for events-Developed and implemented campaigns for email, online advertising, search engines and direct mail.-Exemplified passionate interest in crafting new marketing programs by actively exploring new digital methods such as visual flash emails and interactive surveys to measure club member satisfaction and engagement rates.-Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.-Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

Santa Barbara, California, United States

-Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.-Demonstrated adaptability in work environment through ability to conduct independent research on regional and global social climates as frameworks for marketing strategy, report back to the team with creative solutions to design problems, and work within a collaborative team setting to finalize research design.-Performed statistical, qualitative and quantitative analysis, interpreted main results of the experiment by using data analytics tools such as Qualtrics and R-Python to measure audience response and ran a 2x2 statistical ANOVA analysis to quantify data.-Uncovered significant findings on ways targeted and cultural message framing can evoke a positive effect on human behavior and create a social influence on peer attitudes, and formally presented these findings to the UCSB psychology department.

Santa Barbara, California, United States

-Demonstrated ability to work cross-functionally by using strong project management skills to manage multiple projects simultaneously, including the logistical and operational aspects of all campus events.-Developed and implemented short and long-term communications strategies.-Managed guest experience for campus conference with 150+ attendees using strong written and verbal communication skills.-Increased student membership by 30% using a new recruitment strategy promoting the club's commitment to social advocacy.

Bellingham, Washington, United States

-Promoted authentic passion for the brand by using strong knowledge of the product line to provide client recommendations.-Awarded employee of the month for demonstrating excellent customer service using strong problem-solving and interpersonal communication skills to improve store culture and sales strategy.-Communicated product value, quality and style to educate and entice potential customers.-Increased brand awareness through demonstrations, sales and brand promotion.

Accredited to serve as an individual who responds to all parliamentary questions or situations that arise throughout the conduct of business within an organization.

Spokane, Washington, United States

-Managed club operations by enforcing organizational policies and using discretion when handling confidential information.-Served a leadership role using high levels of integrity, great judgment, and collaboration skills to foster team environment-Demonstrated proactive outreach by networking to individually fundraise $5,000 in conference event sponsorships.

Bachelor Of Science - Bs, Psychological And Brain Sciences

• Relevant Coursework: Anatomy of the Hollywood Industry, Issues in Technology, Business & Society, Multimedia Learning, Cognitive, Social.

Education record