And now we talk about Business & Marketing! Copywriting, Sales Strategies and Digital Marketing!Develop effective marketing strategies.Conduct market research to identify opportunities.Manage and strengthen brand image.Master digital marketing strategies.Analyze data to evaluate campaign performance.Plan and execute marketing projects.Create engaging and persuasive narratives.Identify impactful stories and develop captivating characters.Utilize emotional techniques to establish a connection with the audience.Adapt messages for different communication channels.I carried out projects such as:Social Media on third-party profiles on Social NetworksStrategist in info-product launches, using various distribution channels (Instagram, Facebook, Whatsapp and Telegram, E-mail)Copywriter in all these activities, as it permeates the general communication of the tools.Below you´ll find my former CV which is not entirely wasted but, you know, still useful.20-plus-year experience in VAT, Indirect TAX and Corporate Taxes (Brazil and Latin America) with a special focus on supply chain restructuring and Indirect Tax technology solutions. Roberto has assisted companies in indirect tax technology cost / benefit analyses, tax engine vendor selection, native ERP indirect tax implementations and post implementation ERP reviews. Also, has participated in several ERP/Tax engine implementation projects over the last 10 years.In 2011 Roberto joined the VAT practice in the EY US firm (New York Office) and TPA - Tax Performance Advisory), focusing on projects related to Tax Analysis, Tax governance and analyze the effectiveness of systems and data.Also, provided support to statutory audited clients focusing on identifying exposures of process and controls, recommending solutions to mitigate risks and supporting arguments for defense or appealing Tax auditing.MAIN QUALIFICATIONSStrategy Development and writing for Digital Marketing CampaignsSales Funnel Design and Management (perpetual)Persuasive writing for Social Media, Blogs and Websites (e-commerce)-Elaborate texts using copywriting techniques aimed at conversion;-Validate the copys (yes, the plural of copy);-Define the campaigns communication strategy;-Create sales letter;-Create email marketing;- Carry out the study of personas;-Conceiving idea of ​​the pieces of content;-Create video scripts;-Create headlines for creatives;-Develop big idea of ​​launch pieces;-Define all written part of the releases;-Monitor results and implementation of improvements.