Paj Ann Herr Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Developed curriculums and taught Advertising and Promotions and Marketing Strategy courses

Minneapolis, Minnesota

Full-service casino marketing agency • Clients: Grand Casino, Chewelah Casino, Mille Lacs Corporate Ventures• Branding: Re-branded Grand Casino including creative conception/production and launch in TV, print, radio, digital and social / executed launch of new Mille Lacs Corporate Ventures brand • Marketing: Create monthly recommendations for promotions and media to align with key messages and target audiences• Media: Partner with media team to develop strategies to achieve goals among different audience segments• Creative/project management: Create creative/project briefs, budgets, estimates and timelines

Greater Minneapolis-St. Paul Area

Agency focused on finding fresh ways to drive business • Clients: Kawasaki, General Transmissions, THOR Companies• Integrated Campaign Planning: Created and managed plans, timelines and budgets• Branding / Creative: Developed creative briefs and collaborated with designer on ads, direct mailers, newsletters and point-of-sale collateral• Content Marketing: Developed whitepapers, webinars, landing pages, eblasts and social media posts• Media Planning: Created year-long print and digital media plans including research, budget and competitive reviews and trafficked ads to publications

Nashville

Full-service agency based in Nashville, providing strategic, creative and media services to brands looking to grow; recognized as an ADWEEK “Top Shop by State” • Client: Perkins Restaurant & Bakery• Annual Marketing Planning: Developed and executed annual marketing plans and initiatives consisting of broadcast (TV and radio), digital (geolocational banners, pre-roll, email and paid social) and print (FSI, Co-op, direct mail) for approximately 120 restaurants• Local Store Marketing: Led strategy and execution of local store marketing including email campaigns, advertising, promotions and coupon strategies• Affiliate / Partnerships: Managed sponsorships with Minnesota Twins and U of M Gopher Sports including creative design, radio advertisements, sweepstakes, giveaways and point-of-sale collateral• Budgeting: Managed financials for 14 markets including monthly cashflows, budget updates and negative balance statements

Greater Minneapolis-St. Paul Area

Agency specializing in fresh and value-added packaged food products for clients with over $1 billion in combined sales• Integrated Campaign Planning: Strategized and executed campaigns comprised of point-of-sale collateral and demos, events, word-of mouth marketing, social media and public relations • Branding / Creative: Developed new brands from inception to launch including product naming, look-and-feel development and go-to-market execution• Advertising / Paid media: Developed and managed ad campaigns including search, display, print, radio and social, which entailed defining goals and measurement, call-to-action, A/B testing, landing page, creative and campaign analysis• Social Media | Content Creation: Managed social media and created content calendar, wrote posts, monitored engagement, measured performance of posts• Event Marketing: Developed and executed in-store demos, third-party events, trade shows and guerrilla marketing events• Affiliates / Partnerships: Worked with charities and influencers including celebrities and bloggers • Public Relations: Wrote news releases, pitched media and managed media relations

Greater Minneapolis-St. Paul Area

Italian casual dining restaurant with 90+ locations nationwide, $225M in annual revenue and 5,000+employees | Promoted from Marketing Coordinator• Project Management: Oversaw all printed collateral including timelines, budgets and schedules• Email Marketing | Guest Loyalty Program (CRM): Assisted in strategy for messaging, segmentation, membership growth and increasing guest engagement• Social Media: Assisted in launching social media including creating content, posting and monitoring• Public relations: Coordinated public relations efforts working on messaging, news releases and events • Internal Communication: Worked on cross-functional teams such as training and R&D on developing promotions/programs, branded materials and reports

Greater Minneapolis-St. Paul Area

Managed over 300 case files and provided trial support to seven attorneys through informative research, investigation and written evaluations. Prepared and drafted legal documents such as pleadings, affidavits and motions to file with courts.

Masters, Organizational Leadership

Bachelors, Public Relations And Technical Writing

Activities and Societies: News writer for The Metropolitan newsletter