V&P Management- Lead initiatives to generate and engage with prospective business partners to expand media inventory across the country.- Developed and maintained strong relationships with current and prospective partners, facilitating all processes of the collaboration and seeking opportunities for growth within each partnership.- Managed strategic media planning for distinguished clients in various sectors, including government agencies, banks, airlines, hotels, and shopping centers.- Worked closely with clients to determine business objectives, develop media strategy and direction, and provide consultations.

LEON Duty Free- Developed a commercial strategy to target travel retail customers and reach sales targets.- Maintained strong relationships and liaised with local and global vendors from the liquor, tobacco, perfumes, cosmetics, and confectionery industries.- Established outreach approach to secure prospective brands and expand product portfolio.- Developed a product assortment strategy by analyzing sales and customer behavior, and assessing market trends to identify preferences and maximize commercial opportunities.- Forecasted sales volume, allocated the purchasing budget, established retail selling prices, and managed profit margins.- Developed promotional mechanics, managed branding requirements, and provided communication materials to support all sales activities.- Managed the space allocations and floor plans of all duty-free stores to align with brand preferences and enhance customer journey.- Represented the company at international travel retail conferences, including the annual TFWA World Exhibition in Singapore and Cannes.

- Developed a comprehensive marketing strategy for IKEA for Business Thailand, covering the defined focus customer verticals as base for all sales activities. - Lead all marketing communications for the launch of IKEA for Business in Thailand in close collaboration with internal and external teams. - Managed all IKEA for Business communications across owned media, in-store media, paid media, earned media.- Developed a social media direction and yearly content plan for Thailand and regional countries.- Conceptualized and executed the Business Makeover marketing campaign in collaboration with IKEA Thailand’s 10th anniversary, overseeing campaign mechanics, developing communications, and managing the budget. - Managed all marketing budget and expenses for Thailand. - Supported sales team in establishing approach for customer acquisition through online and offline targeted activities and direct engagement initiatives.- Provided all assets for online and offline communication materials, adhering to brand guidelines and ensuring the tone of voice, values, and product information are correctly communicated.

- Developed marketing communication and media strategies to support collection launches, campaigns, commercial activities and executed those strategies to reach IKEA business objectives. - Coordinated with media agencies to develop and implement country-level OOH and DOOH media including billboards, digital screens, and mass transit advertisements. - Coordinated with PR agency to develop press releases, secure influencer content, and gain media coverage. - Supported execution of marketing campaigns and launch of key events, such as IKEA x GREYHOUND and IKEA Catalogue launch.- Coordinated media collaboration and sponsorship requests, tracked and reported media coverage, and managed product loans.

- Project-managed the key SS20 event with 250+ media, influencers, and business partners in attendance. - Lead 5+ retail store openings and supported launch of all marketing events and fashion shows.- Devised media outreach strategies and lead press tours with media from Thailand, Singapore, Indonesia, Malaysia.- Conceptualized and executed social media campaigns during social distancing to increase brand engagement.- Identified partnership opportunities and executed commercial campaigns to expand customer base and brand exposure.

- Created, managed, and published social media content to promote events and concerts.- Planned advertising spots and developed communication plans for various artists.- Closely coordinated with artists and sourced vendors for key concert materials.

- Translated press releases, interviews, and campaign launch articles for brands such as Coccinelle, Coach, Furla, Max&Co., and Camper.- Coordinated press kits and managed loaning of product samples.- Tracked monthly magazine clippings and recapped media circulation of KOL endorsements.

Disney International College Program- Received intensive training on leadership excellence and exceptional guest interactions.- Managed guest reservations on computerized system and resolved guest situations.