Pak Chiu Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

We are stories. Through storytelling we spark dialogue by curating and creating content and build learning communities. We offer an international team of experienced professionals to help build communities supporting your organisation.

Amsterdam Area, Netherlands

Co-owner of a digital product — the first fashion magazine that applies psychology to help creative professionals put people first.Featured and partnered with industry leaders (e.g. Vogue Business, Kering x IBM, & Fashion Revolution) through deep human research.

Running workshops and training on the human psychology of clothes, consulting creatives and teams on how to put human values — e.g. kindness, community & wellbeing — at the centre of what they do.Regularly asked to represent Gen Z’s voice on the future of fashion (e.g. Circle Economy, Fashion Revolution).

London, United Kingdom

Supervised students to apply basic quantitative and qualitative research and ways of communicating consumer insights in a design process.Awarded UAL Enterprise Challenge 2017 — applying Psychology in fashion.

London, United Kingdom

Mastered when (or not) to apply the right type of research to understand human habits in relation to fashion and sustainability.

London

Career transition — not afraid to start from scratch, I began learning the business of fashion through retail settings and understanding what a brand means to customers.

United Kingdom

Main researcher of a national UK project (funded by NHS, UK) exploring the user experience of health and social services.Familiar with handling large sets of quantitative and qualitative data and communicated the findings at national and international conferences, including write-ups in peer-reviewed publications (e.g. JARID).

London, United Kingdom

Clinical Psychology sector — responsible for understanding the why’s behind people’s behaviours and provide support to address them.

London, United Kingdom

Conducted psychological assessments and interventions to improve people's well-being and quality of life.2 awards — NHS and BILD's National Leadership for applying user-centred thinking in mental health services.

Ma Psychology For Fashion Professionals, Fashion Business, Distinction

Developed knowledge and insight into the human behaviours related to fashion; helping the industry to understand and adapt to the changing.

Design Thinking, Hpi D-School

Designed, validate and execute a new digital service to solve Gen Z financial planning problems with the banking organisation, ING.

Ma Psychology Intellectual & Developmental Disabilities, Distinction

Expanded Clinical Psychology knowledge — and research practices — to support those who are most vulnerable in the community. Awarded Best.

Bsc (Hons) Psychology, Degree 2:1

Acquired knowledge, research skills, and tools to understand human, group and society’s behaviours.