I believe in the power of business to create positive change, and in the power of branding to amplify that impact. My education at Thammasat Business School's IBMP program, where I earned both a Bachelor's in Accounting and a Master's in Marketing, sparked this passion and ignited my love for solving complex challenges. I've witnessed businesses make a difference firsthand while consulting for Thai SMEs, most notably helping a Rayong community launch the successful upcycled product brand 'Tayla'. This drive also fueled my innovative work at FOOD Passion, where I contributed to licensing and NFT projects.My passion for branding deepened throughout my studies. Beyond direct impact, I'm committed to empowering the next generation of changemakers; this led me to found the IBMP case club. My research on "From Brand Experience to Brand Tribe", focusing on the Brunchtime brand tribe, solidified my belief in the power of strategic branding to build passionate communities. Currently, I collaborate passionately with M&Sullivan to develop Generative AI solutions that streamline corporate and client processes, boosting efficiency and sustainability.