• Responsible for the running of the Gin Guild under the direction of the Gin Guild Board.• Build membership at all levels, organise events, monitor regulation of gin brands and handle day to day matters.• Reports to the Board Chairman and acts as its Company Secretary. The Board is made up of members of the Worshipful Company of Distillers and gin experts. • Is a member of the Worshipful Company of Distiller’s Industry and Membership Committee.Promoting Excellence in Gin Distillation WorldwideThe Gin Guild aims to ensure gin’s prominent place now and in the future by bringing together gin distillers and industry leaders involved in the production, promotion, distribution and consumption of gin.

Initiate campaigns to target relevant cruises to customers using Online channels, generating quality leads for reservations team and ensuring quality ROI for the company's Online activities.Responsible for the Management of the Reader Offers e-Marketing programme:➢ Managed the PPC budget and activities➢ Create & implement Email Campaigns, whilst developing a segmentation programme➢ Oversee the running of the Reader Offers Website which covers 20 cruise lines’ cruise deals➢ Drove an increase in Online Channel sales of over 200% in only 6 months➢ Led to a return on marketing investment of 24:1 within the same period (from 3:1)➢ Increased web traffic from SEO sources➢ Developed a new design and upgrade for the website to improve the user experience and improve the presentation of cruise deals online

Responsibilities included defining the way DFDS Seaways maximised revenue and yield through efficient web marketing activities and the corresponding collection, collation & segmentation of data held within the marketing base to communicate to existing, new and potential customers.Online Marketing➢ Managed the Online Marketing Budget (£0.5million) ➢ Drove 65% of sales online in 2008 from only 5% in 2002➢ Ran the Search Engine Marketing programme - generating an ROI of 25:1 in 2007/8➢ Managed the production and placement of branded online advertisements➢ Undertook extensive SEO activities – improved SEO sales by 110% 2008 vs. 2007➢ Signed up and managed 2 affiliate networks – which now account for 15% of online sales Website Content Management➢ Developed rich content for the site, for both customers and search engines➢ Ensured all marketing activity is integrated online➢ Campaign managed Online promotions (Quizzes, Games, Illustrations)➢ Sought out suitable partners for linked promotions➢ Managed the Web team workload➢ Represented the UK on a company-wide website development teamDirect Marketing➢ Managed the creative process from copy writing to fulfilment➢ Integrated all direct marketing and email work with the Website to drive responses online➢ Produced e-Marketing Branding initiatives (emails, auctions, etc.)➢ Implemented the company’s new CRM Solution➢ Analysed customers and their profiles in the database➢ Extracted new target groups, and rented external lists based on theseAnalytics➢ Provided insight reports on website performance (sales/visits/conv. rates)➢ Reviewed product level sales to adjust commercial focus of the website➢ Undertook research projects about customer behaviour and sales patterns➢ Used understanding of these visitor statistics to improve conversion rates by 1%➢ Provided detailed information on which marketing activities drive website traffic and plan marketing strategy

➢ Analysed Company sales data and produced monthly reports ➢ Managed the production/design/copy writing of all marketing materials➢ Prepared and screened mailing lists for Direct Marketing➢ Undertook market research analysing the perception of the IDC Brand ➢ Managed the IDC UK Website including external Web Design ➢ Provided Development Plans to Senior Management ➢ Project managed IDC Conferences in the UK & Ireland➢ Development of a Pan-EMEA Contact Management System incl. training➢ Maintained the company’s Marketing Database

➢ Prepared the Company's Regional P&L accounts, for distribution to the General Manager and input onto the World-wide Accounting System ➢ Analysed monthly Sales figures to then supply the Regional managers with relevant Information, compare Region’s Performance Vs Plan by product category.➢ Communicated with all World-wide Reebok distributors regarding revenue collection and subsequent queries regarding Prices, Invoices.➢ Calculated, Invoiced and reconciled Revenues due from Reebok’s International distributors. ➢ Calculated prices (using various formulas) for special, non-standard products for individual markets, ensuring correct profit margins and royalty calculations were achieved.➢ Maintained the Company’s product pricing database on the mainframe system.➢ Undertook a full-scale survey of the way that Reebok interacted with their international Distributors, and produced a number of recommendations to the company, many of which were acted upon.