Protobrand is a research and branding consultancy committed to advancing how the world uncovers human truths. Through our software platform Meta4 Insight®, we rejuvenate traditional quantitative research with deep level insights to create emotionally resonant brand relationships. As VP of Client Services, I'm responsible identify new business opportunities including new markets, new clients, new opportunities with existing clients, new partnerships with other businesses - creating awareness of how to integrate our marquee research software platform, Meta4 Insight®.

Member of Swedish American Chamber of Commerce - New England Sales Executive

•Directed all mobile phone sales in the Scandinavian market (worth $XX0M), including managing team of KAM in Sweden, Norway, and Denmark. •Analyzed industry trends, identified right channel landscape, comprehended prospective business challenges, developed / presented sales strategies, and closed new business / delivered results•Achieved highest NPS score in Europe and top 3 in the world when launching Lumia 920, including X2% NPS and top class customer experience.•Delivered successful market share increase from X% to X% during 2012 and sales worth $41M with Nokia and Windows Phone.•Sustained market shares in Q3 2012 at 10% in Scandinavia when Nokia experienced a particularly challenging quarter, and met all major targets in 2H 2012.•Developed new organization and staffed right team successfully in both KAM and Field Force, consisting of 20 HC. •Spearheaded distribution strategy and renegotiated contracts, resulting in a 3% increase in revenues.

•Managed strategic sell out activities, including business plan and sales strategy development. •Created account plans and sales strategies by aligning AMS qualifications with the unique business challenges of prospective clients.•Oversaw a team of 8 sales representatives, both inbound and outbound.•Developed accurate tool to follow sell out activities and track market shares on account level. Increased accuracy level from 35% to 90%.•Changed focus from sell in to sell out and implemented a new sales culture. •Grew markets shares from 8% to 33% with major operator account due to a successful retail activation campaign in December 2010.•Grew to ATH Nokia market shares 34% during Q2 2010 through activity with new distribution channel.

Carphone Warehouse, is an independent mobile phone retailer, with over 1,700 stores across Europe. In Sweden The PhoneHouse has over 113 stores and is the leading retailer for mobile phones.•Provided strategic counseling in the field of corporate business; outlined business plan / sales strategy. Structured commercial business model, matching market, products, and organization with key personnel. •Achieved target of $15.3M in turnover (100 million SEK)•Spearheaded new strategic initiative with focus on wireless office towards the B2B segment. Led partner to major operator and represented 30% of SoHo and SME market in the wireless office.•Created a decentralized organization in major cities around Sweden, consisting of 20 KAM and 6 technical professionals.

•Oversaw 113+ stores and 400+ sales consultants, including store / regional managers and all major sales initiatives. Developed top line growth areas and improved sales / business processes.•Created a multichannel strategy that included Corporate / Call Center. Assisted in growing stores from 75 to 113 in 2007, and decreased cost by 25% in 2008 to sustain profit during the recession.•Initiated new product lines as laptop bundled with subscription. Increased revenue with $8.6M •Initiated new focus areas with accessories and insurance. Increase accessories sales from 1.1 to 1.34 NPR and insurances from 15% to 23% penetration rate.•Initiated new sales processes leading to implementation of new KPIs, such as daily updating on individual level of gross margin and focus areas.•Managed total P&L responsibility, turnover of $184M, and X% EBITA. Improved store and productivity efficiencies through T&A and various projects. •Implemented biometric scanners for schedules, resulting in a 12% improved planning rate and cost savings. Developed traffic counters to control hit rate, increasing rate from 6% to 10%.•Facilitated successful reorganization and new bonus structure. Decreased costs by 10% and focused on core competencies and sales to create a position for growth, reducing churn rate and maximizing customer lifetime value.

It is the world's second-largest mobile telecommunications company measured by both subscribers and revenues. Vodafone Group plc is a British multinational telecommunications company. Vodafone owns and operates networks in over 30 countries and has partner networks in over 40 additional countries.•Developed accounts, negotiated with key partners, and implemented new strategies. •Created revenues from sales and assessing cost effectiveness plans with partners. •Directed major retailers and indirect channels within Sweden. •Conducted rapid assessment with new products and services together with partners. •Cut costs and increased sales; renegotiated marketing contribution and partner program. •Managed daily meetings with retailers, as well as budget reports / activities to assist in increasing sales. •Implemented changes relating to optimizing system processes and KPIs •Managed core products, brands, and people, ensuring strategy and target delivery

Start-up that rapidly grew to 35 employees and engaged in various projects with Vodafone, Ericsson and Maxxium.•Served as Operational / Project Manager, developing all aspects of company procedures and standards.•Created a new sales channel in collaboration with major Swedish telecom players (Project “Grey Zone”).•Designed and implemented solutions improving commercial effectiveness, fact-based decision making, and superior customer service. Directed project planning and people management. •Created new profitable projects and negotiated with customers; launched new product lines.•Reviewed and re-negotiated projects and other contracts generating profit of more than $153 000.