Growth Marketing Specialist
CurrentKey responsibilities:- Develop and execute multi-channel paid media strategies for various clients, including SMBs, B2C, Enterprise, and D2C. Collaborate closely with directors and cross-functional teams to ensure campaigns align with client KPIs and growth marketing goals.- Designed and implemented comprehensive growth marketing strategies focused on customer acquisition, engagement, and retention, emphasizing Paid Search campaigns.- Utilized advanced Conversion Rate Optimization (CRO) techniques and a robust experimentation mindset to continuously improve conversion rates across digital properties.- Manage, review, and perform daily account responsibilities for various clients on Google Ads, Meta Ads, TikTok, and Bing platforms.- Design, implement, and manage advanced Google Ads campaigns across search, display, shopping, and video networks.- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, ACoS, ROAS, click-through rates, conversion rates, and sales attributed to advertising campaigns.- Manage and oversee $300k/mo - $500k/mo+ in ad budget.- Optimize account performance through the ongoing effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search by client goals.- Proficient in ROI tracking, data analysis, and A/B testing to optimize digital marketing campaigns for maximum performance and ROI.- Proficiently managed budgets, monitored budget pacing, and consistently provided data-driven suggestions for budget improvements to optimize campaign performance.- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.