Driving the startup's commercial growth strategy within the bio-based surfactants industry to help scale up the business.

Sales Director for Direct Accounts in Europe, Middle East & Africa (EMEA)Responsible for driving the functional management and leadership of all of the Direct Account sales activities in EMEA,Leading the Direct Accounts Sales Team,Managing selected Strategic Accounts,Member of the EMEA Management Team to contribute to the leadership of the region and drive growth.

Started up a new customer-intimate business model,Developed a new brand for added value services based on market trends and knowledge,Accelerated project generation and quick turnaround by leveraging a Start-up approach, Set up an agile team focused on the development of customized solutions.

Member of the Regional Leadership Team,Elaborated and deployed the Food Starch strategy in EMEA,Led the EMEA Food Starch Product Line Team with succession plan,Led the Global Food Starch network coordination,Board Member at the AKV-Cargill JV in Denmark,Provided leadership to strategic asset projects.

Cargill Starches, Sweeteners & Texturizers – Europe, Middle East and Africa – Texturizers Business active in the Manufacture and Sales of Texture related ingredients (gelling and thickening agents as well as emulsifiers). Main Product Lines: Starches, Hydrocolloids, Functional Blends and Emulsifiers – active in all Food categories, leader in Dairy and Convenience.Product Management responsibility within Europe, Middle East & Africa area for Native and modified food starches, spray-dried specialty starches and maltodextrins that are produced in plants located in Europe (Germany, Italy, the Netherlands, France, Spain and Denmark).Product & Portfolio responsibility with focus on commercial actions in EMEA,Implemented Strategic Pricing methodology based on algorithms and market insights for margin optimization, Supported sales team in critical negotiations, Developed and launched new products, Led Project Teams for asset / production line investment and new technology development.

Cargill Texturizing Solutions – Dubai, U.A.E. & St.Germain, FranceBusiness Unit active in Manufacture and Sales of Texture related ingredientsMain Product Lines Starches, Hydrocolloids, Soy Proteins, Functional Blends, Cultures &Enzymes, Emulsifiers – active in all Food categories, leader in Dairy and Convenience. Built a team of 5 local talents spread across 4 countries,Opened up sales desks in Istanbul, Dubai, Cairo and Algeria, Implemented customer segmentation, reorganized distribution network, Transitioned the business model from European-centered model towards localized sub-regionalhubs, Negotiated contracts with Regional Key Accounts, Was member of Cargill Food Ingredients strategy group for the region.

Degussa Texturant Systems (taken over by Cargill in 2006)Business Unit active in Manufacture and Sales of Texture related ingredientsMain Product Lines Hydrocolloids, Functional Blends, Lecithins – mostly active in FoodSales Manager for Middle East, Turkey, Greece and CyprusStarted up and developed business in Turkey and Middle East,Reorganized agencies in Greece and in Egypt,Negotiated contracts with Regional Key Accounts, Coordinated South-Europe Export Sales Team, elaborated regional growth plan, Tutored Sales Trainees.