- Drive the digital strategy for retail clients across all channels- Prioritize the business requirements for products, operations, client experience basis cost-benefit analysis and market need on digital channels- Design the digital journeys, perform end to end testing and coordinate with tech teams for timely deliveries- Deliver digital projects as per Regulatory requirements- Drive the digital adoption, NPS and App store ratings for SCB India

• Leading the international centers of NRI banking based out of Southeast Asia (Singapore, Malaysia and Brunei)o End to end management of the international centers: PnL ownership, local regulations, risk and compliance management, sales team as well international stakeholder managemento Strategize business development initiatives and activities with SCB’s local teamso Execute events and partnerships with International Indian Expat/NRI focused organizationso Drive digital… Show more • Leading the international centers of NRI banking based out of Southeast Asia (Singapore, Malaysia and Brunei)o End to end management of the international centers: PnL ownership, local regulations, risk and compliance management, sales team as well international stakeholder managemento Strategize business development initiatives and activities with SCB’s local teamso Execute events and partnerships with International Indian Expat/NRI focused organizationso Drive digital acquisition and marketing campaigns with marketing teams• Launching new corridorso Identify international expansion opportunity by assessing current NRI/expat population and market trendso Responsible for design of operating model, resource planning, budgeting and marketingo Successfully launched the Malaysia NRI center in 2020 with a Short Term Assignment in SCB Malaysia• Undertake process enhancements to improve client experience and TAT of account opening • Lead a SCB Group Project from India to design an integrated onboarding process for international clients Show less

• Responsible for increasing revenues through portfolio deepening and business development initiatives• Drive analytics based campaigns for existing clients to increase activation, cross-sell and revenue per client• Identify sales opportunities for acquisition team through digital campaigns, events, referrals and cross border initiatives with SCB entities in various countries • Manage external partnerships to enhance the NRI segment proposition offered to clients• Design and… Show more • Responsible for increasing revenues through portfolio deepening and business development initiatives• Drive analytics based campaigns for existing clients to increase activation, cross-sell and revenue per client• Identify sales opportunities for acquisition team through digital campaigns, events, referrals and cross border initiatives with SCB entities in various countries • Manage external partnerships to enhance the NRI segment proposition offered to clients• Design and execute digital communication strategy for the NRI clients through various channels• Drive RM level efficiency of a 60 member+ team through dialler strategy, scorecard design and sales contests• Design and publish periodic dashboards to review performance of NR sales force, thus forecasting business Show less

• Payments - Designed and executed go-to-market strategy for BharatQR on SC Mobile App. Launched offers and campaigns for UPI and achieved 2X growth in customer acquisition in 3 months• Employee Banking – Analysed market share and attrition rates across industries to identify Preferred companies in the EB portfolio. Helped define and prioritize use cases for the EB Mobile App design and launch• Client Experience - Spent time on the shop floors with the frontline at all customer channels… Show more • Payments - Designed and executed go-to-market strategy for BharatQR on SC Mobile App. Launched offers and campaigns for UPI and achieved 2X growth in customer acquisition in 3 months• Employee Banking – Analysed market share and attrition rates across industries to identify Preferred companies in the EB portfolio. Helped define and prioritize use cases for the EB Mobile App design and launch• Client Experience - Spent time on the shop floors with the frontline at all customer channels to understand types of customer interactions and systems involved. Developed an AS IS framework for IT teams to migrate and link the existing systems to the new Integrated CRM being adopted Show less

Optimal usage of the HSBC public website as well as personal internet banking facility and thereby drive the digital metrics• The project focused on increasing credit cards leads through the public website by driving more traffic to credit cards page and application form through the entry points (Banners, Links, CTAs and CTCs) by increasing their number as well as efficiency• Formulated strategies for the long term growth of the credit cards online business by means of competitor… Show more Optimal usage of the HSBC public website as well as personal internet banking facility and thereby drive the digital metrics• The project focused on increasing credit cards leads through the public website by driving more traffic to credit cards page and application form through the entry points (Banners, Links, CTAs and CTCs) by increasing their number as well as efficiency• Formulated strategies for the long term growth of the credit cards online business by means of competitor benchmarking Show less