Second lead on yearly affiliate marketing campaign for Mega Amazon Fashion Influencer Program- Played key role in collaboration and curation of influencers to increase brand visibility and drive customer acquisition in fashion & beauty category- Part of the founding team - Identified, onboarded, managed, and mentored 75 creators for Instagram & 40 creators on YouTube campaign, resulting in increase in engagements- Established a new sales process and road map to achieve monthly targets that resulted in a 55L increase in sales from 5L; growth by 1100% (approx.) in sales - Program level achieved the sales target of 10.7 Cr. out of 13 Cr. on IG & 11.5 Cr. out of 21 Cr. on YT with 453 and 249 creators respectively- On individual level, managed end to end execution of a program to drive sales target of 2.4Cr on Instagram (overachieved by 13%) and 1.8 Cr. on YT; achieving the target by 70% by providing additional incentives to the customers

- Launched & spearheaded Tripoto Online Experiences (one of the new products) achieving the monthly sales target of 1,00,000 (initially)- Led a successful venture with influencers & experts across travel, digital and creative communities- Engaging with prospects, cracking the deal to get them on board in a cost-efficient manner resulting in cost cut by approximately 50% & managing the collaboration throughout, while ensuring the continuation and enhancements of services.- Boosted the revenue by 100% from the fourth month of the project & consistently generated a profitable venture by evolving and implementing improved measures- Formulating the workshop agenda and helping the host in developing eye-catching imagery & teaser video for promotional purposes generating 50% more leads and reducing 10% bounce rates- Heading the entire ecosystem of the creator community in order to achieve long lasting relationships with them- Created a coherent portfolio of travel creators that help them pitch to brands

- Strategizing the content to increase brand awareness and engagement on social media channels- Creating a marketing calendar on a regular basis to have consistent brand messaging and visual designs for Instagram feed resulting in increasing Instagram followers by 1,200 per day- Aligning influencer activities and product shoots with collection launches to drive awareness on different social media platforms & website generating 10x more leads- Generating monthly influencer report tapping growth index- campaign performance, ROIs of influencer and GV spends

- Online Promotion: worked closely with the agency to design campaigns resulting in an increase in brand awareness- Offline Branding e.g. Rebranding the factories with signboards and offices with informational boards- Writing SEO articles & Magazine Advertisements resulting in increasing the leads

- Strategizing & running an influencer campaign for Freshlook to create awareness around the products resulting in social media engagement- Daily site maintenance & back end cataloging- Curating 1-year influencer program for Smytten and onboarding influencers resulting in community building

- Delivered clerical support by handling a range of routine and special requirements.- Contributed to articles by collecting information (on-call interviews)- Achieved management recognition by covering special news on the first open gym in Lodhi Garden, Delhi