Building Bangladesh's most premium Online-2-Offline Consumer & Loyalty Platform to provide Premium Access to Clubs, Exclusive Offline Events, and the Fastest Online Delivery Experience.Achievements -• • Headup the team for development & launch of BHN • •Launching BHN Airport Lounge.

Worked on assignments with "Shopoth (B2B2C E-Commerce Platform) for six months; came back to Digital Activation Team in June. Ensured superior delivery by fast-tracking the digital transformation. • Awarded Honor Club'22 for delivering an RTM review in 2 months to capitalize on the fast-changing market & economic scenario, which resulted in ~136 new logistics deployments, ~114 Distribution Field Force recruitment & training, and 36 routes expansion.• Led Shopoth Retailer onboarding & Acquisition project, introduced Retailer Assistant concept & developed Monitor App for precise governance, which resulted in 82K active user registration & 16K App downloads for Shopoth (Retail-based E-Commerce Platform) in a month within the Pilot Market.• Led Shopoth RA Monitor App development, created a dashboard for control & governance by the Territory officer, and started API integration with RA App, which increased the registration data accuracy. •Ensured cost-efficiency in packaging solutions for Shopoth by assessing the usability of the packaging size, SKU's selling quantity, and user unboxing experience.•Ensured end-to-end POSM execution in Shopoth Partner outlets within launch week by teaming with the field merchandising execution team.

Worked for the biggest Trade & Activation Marketing Team in BAT Group, developed teams to deliver significant growth in combustibles. • Awarded with "Staller Award 2020" for transforming Sales Operations during the pandemic. • Delivered nationally highest sales in 2021 while ensuring nationally highest service compliance (94%). Became the champion area of National Champion of Sales Premier League'21.• Provided a 32% quarter-on-quarter growth rate by leading a go-to-market strategy changeover project.Awarded with 5 "Spot Light Awards" for individual initiatives by ensuring compliance, field-force benefits, and collaborating with the Govt. agency to develop awareness among mass consumers against duty-not-paid products.

• Responsible for working with three blue-chip clients & collaborating with a team of designers and developers to deliver a product with a better user experience in different apps, websites & campaigns.• Coordinated to develop multiple campaigns for a business client to sell 0.3 million phones in two months. The campaign generated 1.7 million interactions, 1.2K User-generated content & 0.24 million sales in two months.