Palash Phirke Email & Phone Number

Mumbai, Maharashtra, India

Digital Strategy- Setting up product roadmap for Digital Assets, for scaling from traditional channels like Website/App to new ones, like Whatsapp Business and Chatbots- Working on new Digital offerings such as Knowledge Center for enhancing investor engagement and introducing new Digital Business streams with ETFsDigital ProductDriving Business Operations and Product features roll out to enhance the digital experience of 1M monthly users. Execute a data-driven approach to… Show more Digital Strategy- Setting up product roadmap for Digital Assets, for scaling from traditional channels like Website/App to new ones, like Whatsapp Business and Chatbots- Working on new Digital offerings such as Knowledge Center for enhancing investor engagement and introducing new Digital Business streams with ETFsDigital ProductDriving Business Operations and Product features roll out to enhance the digital experience of 1M monthly users. Execute a data-driven approach to streamline key KPIs through feature enhancements and day-to-day operations leading to- 40% increase in organic traffic- 35% decrease in Load Time(TTI)- Ensuring 100% of NFO and Compliance deadlines are met, and marketing campaigns for SIP, International Funds, IAPs also are executed as per committed timelinesProduct Leadership- Working with other PMs in the Org, to detail out and prioritize cross funtional projects- Grooming APM as well as members of the delivery team (Dev/UAT/BA) for taking ownership, adding value and driving initiatives Show less

Mumbai, Maharashtra, India

Digital TransformationConceptualized and lead end-to-end journey creation for the new Omni-channel (DXL based) Digital Assets, from UI/UX through Development/Testing to Production - revamping both the Mobile App and Website in 15 months- Launched the new Axis Mutual Fund app – Currently at 4.3 Play Store Ratings after 7.5k+ reviews- Launched the new Axis Mutual Fund website, with better performance, UI/UX - directly resulting in a 31% increase in NewSIP count and 20% increase in… Show more Digital TransformationConceptualized and lead end-to-end journey creation for the new Omni-channel (DXL based) Digital Assets, from UI/UX through Development/Testing to Production - revamping both the Mobile App and Website in 15 months- Launched the new Axis Mutual Fund app – Currently at 4.3 Play Store Ratings after 7.5k+ reviews- Launched the new Axis Mutual Fund website, with better performance, UI/UX - directly resulting in a 31% increase in NewSIP count and 20% increase in Lump-sum purchase via the websiteProduct Management and Feature RolloutBuilding new capabilities and transforming offline features onto Digital assets to drive digital adoption- Introduced Shopping Cart feature, providing eCommerce flavour to MF Experience and drove adoption such that 23% of SIP and 19% of Lump-sum Digital Transactions are now via Cart (2 or more products in one transaction)- Onboarding Razorpay as a PG for digital assets, which improved transaction success rates by 11%- Offline features like SIP Pause, iPlus SIP were solutioned and added to the Digital Ecosystem, along with external integration features like Digital KYC onboarding and NotifyVisitors for Martech Show less

Mumbai Area, India

Product Roadmap and Startegy Implementation- Create and implement the digital asset strategy for VIL Websites and eCommerce engines, defining the product roadmap to enhance the digital experience for 20Mn monthly users- Formulate and execute a data-driven approach to streamline key KPIs through feature enhancements and day-to-day operations,leading to a 12 fold increase in Customer Satisfaction TNPS score - Prioritize core asset improvements like SEO and… Show more Product Roadmap and Startegy Implementation- Create and implement the digital asset strategy for VIL Websites and eCommerce engines, defining the product roadmap to enhance the digital experience for 20Mn monthly users- Formulate and execute a data-driven approach to streamline key KPIs through feature enhancements and day-to-day operations,leading to a 12 fold increase in Customer Satisfaction TNPS score - Prioritize core asset improvements like SEO and introduced new technologies like lazy loading, gzip, HTTP2.0 Achieved a 30% decrease in load time(TTI) and 30% increase in organic traffic- Collaborated with stakeholders across various verticals to launch several brand campaigns like IPL’19 Unofficial Sponsor Of Fans and core product offerings like RED Family plans, while maintaining a lean backlog and steady releases- Conceptualized and lead end-to-end journey creation for the new Single Brand website, from UI/UX through Development/Testing to Production Capability Innovation and Feature Enhancement - Solution and build capabilities that are omni channel (Web/App/Others) to empower greater control and accelerate the performance of Digital assets--- MarTech Stack – powered by Tealium Tag Manager for the Adobe Analytics, Target and Audience Manager--- Coupon Management System – powered by WCS for all digital assets of VIL for Cashback and other campaigns--- Payments Aggregator – powered by Juspay integration for all VIL digital assets, which improved transaction conversion rates by 10% Show less

- Identified key changes for transition of mPesa Wallet into a payments bank, as a part of the mPesa team - Enhanced the visibility and accuracy for Rajasthan circle Vodafone retail stores, with a strategic partner ship with Google - Devised and implemented Vodafone Store Gamification PoC to boost customer engagement in-store

Chennai Area, India

- Developed 3 prototypes which enhanced security detailing for handbag/shoulder-bag users, using GPS and GSM technologies.