Tony Palazzo Email & Phone Number

London Area, United Kingdom

Leadership team member managing marketing analytics for several key clients in both the US and the EU, including Pfizer, Novartis, Johnson & Johnson, Boehringer Ingelheim, Allergan, Sanofi, Teva, and Sun.

Greater New York City Area

Head of Analytics across all lines of JPMorgan Chase business (credit card, consumer and business banking, mortgage, and private funds). Thought leader aligning media planning and digital strategy with optimization framework to meet client’s business objectives. Oversaw qualitative and quantitative test designs, core reporting deliverables, and client presentations. Led adhoc advanced analytics projects, such as TV GRP impact on Paid Search behavior. Established and maintained substantial… Show more Head of Analytics across all lines of JPMorgan Chase business (credit card, consumer and business banking, mortgage, and private funds). Thought leader aligning media planning and digital strategy with optimization framework to meet client’s business objectives. Oversaw qualitative and quantitative test designs, core reporting deliverables, and client presentations. Led adhoc advanced analytics projects, such as TV GRP impact on Paid Search behavior. Established and maintained substantial relationships with client senior management. Show less

FCB Health is an FCB network company, within the Interpublic Group (IPG) network of companies. Conceptualized, designed, and delivered marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, Customer/Physician Relationship Marketing (CRM/PRM) evaluations and Customer Behavior Path measurement. Clients included Pfizer, Johnson & Johnson, and Boehringer Ingelheim.

The CementBloc is a multichannel healthwellness creative agency.Led team of analysts providing marketing campaign results for multiple pharma clients, including Pfizer, Novartis, Johnson & Johnson, and Kadmon. Assessed clients’ business needs to determine best data management solutions. Developed and productized analytics solutions that drove new business opportunities across digital, social media, and traditional marketing channels.

Passenger's Software-as-a-Service enables brands and customers to collaborate within the social context of private online communities. Headed development and implementation of proprietary community performance metrics. Oversaw dashboard development and reporting deliverables, including member segmentation, multiple regression modeling, conjoint analysis, and multi-attribute models. Worked closely with Sales on delivering client-facing pitches. Oversaw reporting deliverables and… Show more Passenger's Software-as-a-Service enables brands and customers to collaborate within the social context of private online communities. Headed development and implementation of proprietary community performance metrics. Oversaw dashboard development and reporting deliverables, including member segmentation, multiple regression modeling, conjoint analysis, and multi-attribute models. Worked closely with Sales on delivering client-facing pitches. Oversaw reporting deliverables and analytics development across both NY and LA offices. Show less

Jack Morton is a leading event (experiential) marketing agency and a member of IPG.Senior leadership position involving ground level development of the agency's Measurement competency and marketing analytics. Highly analytical position requiring the ability to define key measurement strategies and protocols, create metrics for benchmarking data, develop analytic tools and reporting strategies, develop data modeling and results forecasting competency, and distill data into actionable… Show more Jack Morton is a leading event (experiential) marketing agency and a member of IPG.Senior leadership position involving ground level development of the agency's Measurement competency and marketing analytics. Highly analytical position requiring the ability to define key measurement strategies and protocols, create metrics for benchmarking data, develop analytic tools and reporting strategies, develop data modeling and results forecasting competency, and distill data into actionable insights for account teams and clients. Key clients included J&J, Pfizer, Alltel, Nokia, T-Mobile, Verizon, HP, IBM, Intel, VMWare, Philips, and Hyundai. Show less

IMS is a partner of Advantage Sales and Marketing, specializing in development and execution of consumer product marketing programs. On-site position at Unilever's Home and Personal Care division. Developed core marketing analytics for several major promotional campaigns, including brands such as Dove, Lipton, Wisk, and Vaseline. Drove new business opportunities with original analysis of Wal-Mart data for Georgia Pacific paper towel division.Account Management role included… Show more IMS is a partner of Advantage Sales and Marketing, specializing in development and execution of consumer product marketing programs. On-site position at Unilever's Home and Personal Care division. Developed core marketing analytics for several major promotional campaigns, including brands such as Dove, Lipton, Wisk, and Vaseline. Drove new business opportunities with original analysis of Wal-Mart data for Georgia Pacific paper towel division.Account Management role included the execution of marketing programs through field promotion management teams. Supervised 10 people across 3 teams. Show less

Interactive Edge's flagship software, XP3 Suite, is a cutting-edge data analysis and presentation tool used by many large IRI and ACNielsen clients as well as manufacturers that deal primarily with POS data.Strategically managed accounts for growth and profitability, managed client relationships and explained /demonstrated capabilities of XP3 Suite, the company's core software package. Identified up-sell business opportunities at existing clients. Key clients included Anheuser Busch… Show more Interactive Edge's flagship software, XP3 Suite, is a cutting-edge data analysis and presentation tool used by many large IRI and ACNielsen clients as well as manufacturers that deal primarily with POS data.Strategically managed accounts for growth and profitability, managed client relationships and explained /demonstrated capabilities of XP3 Suite, the company's core software package. Identified up-sell business opportunities at existing clients. Key clients included Anheuser Busch, Diageo, Hormel, Ross Laboratories, Cadbury Schweppes, and Pepsico. Show less

Grey, a member of WPP, is a leading provider of advertising and marketing services through offices in more than 80 countries.Led development of post-event analysis for co-marketing (manufacturer-retailer) promotions. Delivered original analysis of marketing program effectiveness and brand strategy development for Kraft, Nabisco, South Beach Diet, Starbuck's, Slim-Fast, and Gerber. Analysis based on resources such as ACNielsen, IRI, Trade Dimensions, Spectra, and Retail… Show more Grey, a member of WPP, is a leading provider of advertising and marketing services through offices in more than 80 countries.Led development of post-event analysis for co-marketing (manufacturer-retailer) promotions. Delivered original analysis of marketing program effectiveness and brand strategy development for Kraft, Nabisco, South Beach Diet, Starbuck's, Slim-Fast, and Gerber. Analysis based on resources such as ACNielsen, IRI, Trade Dimensions, Spectra, and Retail Link.In one year's time, raised client's investment in Agency's analyst position by 30%. Pioneered comprehensive quarterly review of Kraft Menu programs, which has led Kraft's Customer Marketing Service to invest more in the Agency's programs. Designed an innovative approach to analysing Kraft's Fall Football program, leading the client to reposition it as a key second half program. Show less

ACNielsen is a leading collector of retail sales data. It compiles data from retail store scanners and in-store audits in 100 countries, providing information on market share, pricing, and promotional effectiveness.Managed sales and marketing analysis for Kraft/Nabisco’s Sales Insight and Customer Support divisions. Analysed business across several categories, including biscuits, snack nuts, and confections. Provided feedback and value-added insights to Nabisco on issues such as new… Show more ACNielsen is a leading collector of retail sales data. It compiles data from retail store scanners and in-store audits in 100 countries, providing information on market share, pricing, and promotional effectiveness.Managed sales and marketing analysis for Kraft/Nabisco’s Sales Insight and Customer Support divisions. Analysed business across several categories, including biscuits, snack nuts, and confections. Provided feedback and value-added insights to Nabisco on issues such as new product distribution, promotion timing, and category share change. Supervised the work of junior associates on a project basis.Developed ground-breaking Hispanic cookie and cracker sales analysis, leading to the introduction of several Nabisco Hispanic-targeted SKUs. Analysed cookie and cracker retail channel shifts and delivered key findings, enabling client to develop a more regionally targeted competitive strategy. Developed price gap analysis of private label and branded marshmallows, empowering the client with key information for customer pricing negotiations. Show less

MVI, a WPP company, is a retail research and consulting firm supplying breakthrough retail insight, analysis, and thought leadership. Spearheaded analysis on French retailer Carrefour, US club warehouse channel, and Japan retail market, growing MVI’s client base in several international markets. Specialized in marketing analysis across several major retailers. Coordinated MVI President’s on-site training event in Japan. Developed several business leads and generated demand base for MVI… Show more MVI, a WPP company, is a retail research and consulting firm supplying breakthrough retail insight, analysis, and thought leadership. Spearheaded analysis on French retailer Carrefour, US club warehouse channel, and Japan retail market, growing MVI’s client base in several international markets. Specialized in marketing analysis across several major retailers. Coordinated MVI President’s on-site training event in Japan. Developed several business leads and generated demand base for MVI products. Coordinated strategy meetings with top management from non-competing CPG companies. Invited to speak on Global Retail Trends at several international events sponsored by the WPP Group (Thailand, Mexico, Canada, and US). Show less

Researched and published briefs on Japan's processed food market, as well as analysed and compiled data on food retail and food service sectors. Consolidated trend-oriented data, competitor analysis, and new marketing ideas into a presentation given by Executive Director to an audience of 500. Response was so positive that both of us were invited to repeat the presentation several times throughout Japan.

Mba, Marketing And Management

Ma, International Relations/Asian Studies

Ba, History