Palkush Chawla Email & Phone Number

India

Wilmington, Delaware, Us

Bangalore, Karnataka, In

Director, Monetization ProductsBuilt multiple Ad monetization products for ShareChat from 0->1. I was the first PM for the charter and grew the team from 2 Engineers and 1 Product Designer to 9 PMs, 60+ Engineers, and 4 Product Designers. Launched and scaled multiple ad products to support revenue growth from 0 to XXX $Mn ARR1. Branding Ads - Top view ads, Instream video ads, Banner ads, etc.2. Performance Ads - Real-time ad auction, Campaign manager, Ad relevance engine,Click-Optimisation model, Ad pacing algorithms3. Network Ads - Integration with over 10 DSPs across multiple ad inventory types4. Self-Serve Ads - Advertiser-facing ads configuration manager for SMB Advertisers5. Data Management Platform - User segmentation and targeting engine (First Party + Third Party)Director, Short-Video Creator EcosystemI led a team of 15+ Product Managers to run multiple supply charters1. Creator Monetization - Creator-led shopping (Short Video and Live) - (0->XK$Monthly GMV), Advertiser facing products for brands to collaborate with topinfluencers of Moj (0->x M$ MRR), etc.2. Creation UX - In-app camera and creation tools (audio library, filters, video editor, etc)3. Creator Lifecycle - Consumer experiences to drive creator acquisition, activation/re-activation, retention and growth for native creators of Moj and Takatak.4. Supply RecSys AI - Own consumer retention by improving the quality and diversity ofcontent through post lifecycle (min views, content understanding, growth)

(2019: Acquired by ShareChat)Built a full-stack E-Commerce Product @Elanic. I drove Technology, Product, and Design functions across 5 years and 3 PMFs (2 Product Market Failures and 1 Product Market Fit). Some Highlights of what we achieved- Scaled to 500K MAUs and GMV ~ 10M USD / yr- Organically acquired 100K Sellers with >70% D-90 Retention- Double-digit E-Commerce Buyer Conversion from Inorganic App Installs (From 2.5% -> 10%)- 1 in 3 Transactions on the Platform was "Chat to Buy" - Cost Per Delivered Order to ~ Rs. 100 at scale (By improving RTOs, 3PL Partner Costs, etc.) Since it was my first product role, we ended up choosing to build over buy (bad call) - but at least I picked up the first-hand experience of building a lot of consumer features at scale - Content Management System, Product Search, Product Ranking Algos, Order Management System, Marketing Automation, 3rd Party Logistics Aggregation, Ops Automation, In-app User Wallet, Business Rule Engine, In-App Custom Chat, Community Moderated Groups and much more - five years is a lot of time! Working knowledge of the following toolsBackend - NodeJS, ElasticSearch, MongoDb, Redis, Socket.io, FrontEnd - Android Native, React-Native, ReactJSDesign - Sketch, Figma, InvisionAnalytics - SQL, BigQuery

Kolkata, West Bengal, In