a. Develop and Lead business strategy formulation, identify new growth areas, and develop strategic plans, including market entry strategy, product strategy, and defining competitive differentiations b. Mapped macro economic, government policies, and market & technological trends to define clear growth products and technologiesc. Identify & evaluate new business opportunities and partnerships to drive revenue growth and market expansion. Generated business opportunities (RFIs and RFQs).d. Cultivate and maintain relationships with customers (OEMs, Tier 1s) to generate business opportunities. e. Identifying potential acquisition targets and M&A opportunities that align with the company's strategic objectives.

1. Program Manager for Global Strategic Project-Overall opportunity identification, target market definition, business development, product strategy, product roadmap, product specifications and business case for individual product segment- Customer need identification and defining product strategy in close coordination with R&D and advance engineering- Close coordination with procurement to ensure target costs are met to achieve market pricing- Business Development with current and prospective customers to achieve organization targets2. Global Strategic Marketing -Identity new opportunities and markets for growth-Monitoring sales growth & market share and provide strategic support to the management & sales-Construct and analyze sales trends, market share, and profitability to identify opportunities for profitable growth and market penetration-Define Go-to-Market strategy and identification of target products, applications, geographies, and customers3. Business Planning and Growth-Assisting top management for long term vision & strategy formulation-Formulation of long-term business plan and 5-year annual operating plan4. Business Growth and M&A- Participating in and leading interactions with current and prospective business partners/customers- M&A target screening, strategic fit analysis, capex preparation and managing the complete acquisition process5. Financial Planning and Analysis, Sales Finance- Global profitability analysis- Business case, commercial strategy, and related Investment Proposals- Drive the annual business planning, budging and forecasting 6. Marketing Communications and Branding- Explore innovative ways to build marketplace awareness, increase customer experience for brand via trade shows/technology days and Industry Fairs- Managing internal and external communications by building compelling content for Website, Press, Multi-Media, Videos, Presentations, Email, Creative and Social Media

Dana Incorporated - India (formally Oerlikon’s Drive Systems Segment)Industry Specialization: Agricultural Machinery, Automobile, Construction Equipment, Commercial Vehicles, Electric VehiclesBusiness Strategy & Developmenta. Lead Business planning and business plan development for India and Globalb. Identify & define new opportunities and markets for business growth, globally & regionallyc. Participating in and leading interactions with current and prospective business partnersProduct Strategya. Leading and facilitating product strategy workshopsb. Identification of Market Attractiveness and Business Strength for various product lines and clear road map (9 box matrix and other tools/approach)c. Defining of high level product specifications and Value Proposition for various product lines matching customers’ and market needsMarket Researcha. Lead Market Research & Competitive Intelligence functions, integrating outputs into strategic recommendations that guide product and commercial decision-making and business planningb. Understanding market landscape (industry size, competition, customers, value chain etc) and design matrix to identify and propose areas of growthc. Provide in-depth research (Primary & Secondary) on key new potential business segments and existing market segmentsBusiness Planning and Growtha. Monitoring Sales Growth & Market Share and provide strategic and directional support to the management & sales teamb. Construct and analyze sales trends, market share, and profitability in order to identify opportunities for profitable growth and strengthening market shareStrategic Project Managementa. Lead the initiative “Electric Drives for Small EVs” for USA, Europe, India and China in close alignment with the management Sponsors/LeadersBrand Management: a. Lead Marketing Communications for Dana India

Industry Specialization: Agricultural Machinery, Automobile and Components, Construction Equipment, Commercial Vehicles, Electric VehiclesResponsibilities: Business Strategy, Product Strategy, Go-to-Market Strategy, New Markets Identification, Market Research, Market/Business Development, Branding & Communications Region Responsibilities: India & South East Asia; Global (USA, Europe, China)Key Responsibilities:1. Responsible for Global Business Strategy and Product Strategy - Identification and defining new opportunities and market for business growth, globally and then regionally - Defining products strategy at global organization level (Retain, Grow & Divest)Responsible for Market Research and Development for India and South-East Asia - Procure Strategic Market Information for Existing and Potential Market Segments - Understanding market landscape and design matrix to identify and propose areas of growth - Provide in-depth research on key new potential business segments and existing market segments - Potential Customer Screening and shortlisting based market mapping - Analyze markets, customers and competitors to recognize opportunities, potential risks, and areas requiring improvement - Distribute Periodic Economic and Industry/Market Intelligence Global top management and Sales Teams to help them for forecasting and decision making - Construct and analyze sales trends, market share, and profitability with objective to identify opportunities for intelligent growth and strengthening market shareResponsible for Marketing Communications & Brand Management for Drive Systems India - Managing Oerlikon Graziano & Oerlikon Fairfield Brands for India - Explore innovative ways to build marketplace awareness, increase customer experience for brand via trade shows/technology days - Managing Internal & External Communications Build compelling content for Press, Presentations, Email, Creative & Social Media

Market Research, Development & Strategy - Oerlikon Drive Systems - India1. Responsible for Market Research, Development & Strategy for India and South-East Asia2. Responsible for Marketing Communications and Brand Management for Oerlikon Drive Systems India

Key Responsibilities:• Formulation and Monitoring of Strategy & Annual Business Plano Assisting Top Management for Long Term Vision & Strategy Formulationo Strategic and Financial review of Annual Business Plan o Evaluation and review of investment proposals including capital expenditure proposals and other growth initiatives of the Group such as M&As etc.Core responsibility included Strategy, Planning and Review for Tube Investments of India (USD 700 million organization) and its SBUs namely Tube Products of India, TI Cycles of India (BSA/Hercules), TIDC India, TI Metal Forming.• Business and Market Researcho Mega Trends and Macro/Micro industry trends analysiso Peer Group Analysis - Analyzing strategic moves of competition and world leaderso Primary Research: Market/Consumer visits to understand key consumer trends and devise product/marketing/supply chain strategiesBrief about some of the primary research projects undertaken Project A – Existing Segment: Conducted pan India consumer and dealer research for company’s existing nascent product segment Result: Detailed Marketing/product plan was formulated. Consumer paranoia was overcome and sales increased significantly. Project B – New Segment: Identified adjacent potential segment (2 wheeler). Conducted pan-India Product Study (FGDs) to identify the potential right product (design, specs etc). A detailed Brand Research was conducted to understand the Brand positioning, perception and personality of our existing and foreign partner’s brand. Result: Finally a comprehensive business case & financial feasibility report was submitted to Board.• Performance Measurement and Managemento Formulation and evaluation of Balanced Scorecards for the Group Companies• Blue Ocean Strategic (BOS) initiativeo Involved in the Idea Generation, Brainstorming and Conceptualization Phaseo Developed Tracking and Monitoring System for BOS initiatives for better prioritization

Project Title: Peer Group Analysis – Murugappa Group Listed CompaniesBrief Description: The study involved benchmarking the listed Murugappa Group companies with the Global Industry leader to help the top management to apply the best practices and strategies used by the world leaders. Further the nearest competitors were selected on the basis of revenue model, product segment and target geographies. A five year trend analysis on revenue, cost and operational efficiency front and robust and comprehensive financial ratio analysis was under taken with the selected to peers to help board to take the key management decision and enhance the efficiency of the company under study.

Organised part-time private coaching classes in the areas of Financial Accounting, Management Accounting and other subjects related to commerce....