Pallavi Aggarwal Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Gurgaon, India

Onsite: Google• Managing Google AdWords campaigns of clients from US.• Conducted opportunity analyses for key clients. Also, providing optimization suggestions for Google AdWords campaigns.• Responsible for supporting paid search campaigns for global advertisers under a wide spectrum of industries.• Creating analytical reports highlighting campaign performance across all advertising platforms, which reflect KPIs and improvement area.• Clients interactions to resolve their issue regarding campaigns and ad groups.• Analyzing and tracking campaign performance.• Writing highly relevant Ad copies for the ad groups to increase CTR.• Adding Negative keywords to improve campaign's health• Suggesting recommendations for Display and search campaigns.• Suggesting negative keywords to improve campaigns health.• Manages customer expectations appropriately and keep projects on schedule and within scope.• Suggest different types of Ad extensions to the client for achieving better results• Writing highly relevant Ad copies for the client to improve their searches in google and improve their presence and conversions in search engines• Also, suggest what kind of Ad extensions should be preferable according to their business• Suggesting highly relevant keywords to the clients• Proficient with Ad words Editor Tool and Ms Excel.• I am good in suggesting recommendations and optimizations to the Travel industry.

Roles and Responsibility:• Preparation of website audit report for new clients.• Manage day-to-day aspects of SEO program including conducting keyword research, link building, on-page recommendations and working with content, development and creative teams to execute recommendations.• Track, report, and analyze SEO performance on timely basis.• Taking client calls and interacting with clients for taking their feedback about SEO campaigns.• Web analytics reporting and analysis via Google Analytics• Monitor the world of search engines (Google, Yahoo, Bing) to ensure compliance with guidelines and algorithms.• On-Page Optimization: Schema Mark Up Code, Content Optimization, URL Mapping, Title & Meta Tags, Heading Tags, ALT Tags,Goal Setting, Event Tracking , Ecommerce Tracking, Internal Linking Optimization, Breadcrumbs, Sitemap, Open Graph Implementation etc.• Technical SEO Optimization: Page Speed Report, W3C Validation, Broken links, Crawl Errors, Robots.txt file, HTML Improvements, AMP , Schema Implmentation, Mobile Usability etc.• Off- Page Optimization: Image Sharing, Infographics, Document Sharing, Google Listing, Business Reviews, Guest Blogging, Article & Press Release Submission, Forums writing ,Citation etc.• Google Analytics: Analyzing and Optimizing Traffic, Monitoring website health . • Google Adwords: Analysis of Keyword search volume to identify strong keywords for campaigns.• Preparation of SEO Initial analysis and pre-proposal report for sales team.• Best performing keywords selection for new clients.• Progress Tracking and planning for effective website performance.

• Off-Page Optimization- (Assigning Work to 4 people in the team related to off page, providng content ) Directory Submission, Social Bookmarking, Article Submission, Video Submission, RSS Feed submission, Classified Ads Submission, Press Release Submission, Question Answer Posting, Social Pages/ Marketing Collateral, Guest Posting, Forum Posting, Blog Writing, Blog Posting and Blog Commenting, Business Listing/ Local Listing, PPT/ PDF/ Video Creations and Submissions).• Handled On Page Activities for multiple websites.• Optimizing and Analyzing of various website software products.• Competitor Analysis and Product Analysis to increase traffic and visibility.• Checking Keywords Ranking and Creation of Download Report & Comparative Traffic Report.

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