I am passionate about preserving traditional artisanal techniques and promoting the work of local artisans. For over a decade, I have been working towards supporting artisans' livelihoods and ensuring that their skills and creations are recognized and valued by the wider community. My work in marketing craft products has showcased the unique qualities of artisanal products, facilitating them to reach a wider audience and generate sustainable income for the artisans.Through my work, I have created opportunities for artisans to learn new skills and techniques, allowing them to further their careers and maintain their cultural heritage. I have worked with multiple stakeholders in the Indian craft ecosystem like civil society organizations, governments, and corporations. This has equipped me to contribute towards driving system-level change in the crafts sector. I am committed to the craft sector and the artisanal community, in the long run, facilitating the creation of sustainable livelihoods, responsible production, conscious consumption, and rural development.