Consolidated, analyzed, and presented business cases for new products introductions through examining potential competitors and customers to market TAM, accessing the viability of entry into a particular market. Supported the business’ three to five-year product roadmap vision with a sensitivity to market and technological trends that identified which of these were viable for the engineering team to invest more time to explore and prioritize. Oversaw a continuous pulse of the business’ overall product performance, helping identify a $3M gap allowing the team to quickly address and assist the framing of a future product

Established key relationships with industry analysts, nurturing and influencing the network from theground-up and maintaining team’s posture as a disruptor in the video collaboration industry.Developed first customer engagement program, providing a platform for outbound communication withcustomers, helping product development with access to beta tester. Led the first content marketing strategy with the goal of building brand awareness. Defined the right marketing vehicles and eventually was considered by established analysts and influencer as the market leader in our space.