Pallavi Chopra work email
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I've spent the last 9 years leading the Marketing function at redBus. In my career spanning two decades across India(mostly) & Asia/Pacific, have worked with category defining brands like Nike, ING and redBus in leadership & entrepreneurial roles across marketing, digital & brand strategy entrusted with driving brand building, demand generation & e-business activities.Over the years, I have also had the good fortune of meeting some very smart people who have contributed in shaping my career and influenced my thinking. And have helped me come to the conclusion that Marketing is truly an Art & a Science and perhaps the only discipline that can boast of being one - and the mastery of which is the lifelong effort of using both the left & the right sides of the brain with equal ease. Career:In 2014, I completed a senior executive MBA program(focused on Entrepreneurship) at MIT Sloan and went on to join redBus in Bangalore as a part of its Leadership Team. At redBus, have been responsible for brand building, market building & demand generation activities across India & South East Asia and for its new LOBs - rYde & redRail. Before redBus, I was involved in launching New York based chiefofstaff.com LLC as its co-founder. Spent half a decade at the ING Group in Hong Kong and India. As the Regional Manager for E-Business ING Asia/Pacific, spearheaded ING's online marketing & E-Business activities in the region. As the lead for online marketing activities for ING Life India, my responsibilities included driving online sales, lead generation, online advertising, digital branding etc. In 2005, won a global entrepreneurship award at ING, receiving Euro 20000 as prize money to roll out a unique blog based lead generation platform for advisors in India which was later rolled out across other countries, incl China.I started my career with Nike responsible for its brand, online marketing & ecommerce activities in India.Education:I am a Mathematics graduate from St Stephens College, Delhi and a postgraduate MBA in Marketing Communications from Mudra Institute of Communications, Ahmedabad (Batch of 2000). I completed the one year Executive Program in General Management at Massachusetts Institute of Technology - Sloan School of Management in 2014.
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Chief Marketing Officer, RedbusRedbus Apr 2023 - PresentBangalore, Karnataka, In -
Sr Vice President & Head Of Marketing - RedbusRedbus Apr 2021 - Apr 2023Bangalore, Karnataka, InHave been leading the Marketing function for redBus since Sep 2014, in India and across International markets and its new LOBs - redRail & rYde. redBus today is the world's largest bus ticketing platform, and has a presence in Malaysia, Singapore, Indonesia, Peru & Columbia apart from India. redBus has also become the market leader in Malaysia.
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Vice President, Brand - Head Of Marketing, Redbus | Business Head, RpoolRedbus Jun 2020 - Apr 2021Bangalore, Karnataka, In
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Vice President, Brand - Head Of MarketingRedbus May 2018 - May 2020Bangalore, Karnataka, In
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Senior Brand Director - Head Of MarketingRedbus Sep 2014 - Apr 2018Bangalore, Karnataka, In
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Co-FounderChiefofstaff.Com Llc Jan 2011 - Sep 2014New York, Ny, UsFor CEOs who are focused on results, passionate about growth and ruthless on inefficiency, the chiefofstaff.com online application helps you connect the dots between goals, strategy and implementation of your firm’s priorities. Giving you a cloud-based strategic planning solution that can be measured, monitored and managed more effectively. In a nutshell, it’s a collaborative tool that brings an organization’s goals from a CEO’s presentation deck to an employee’s desk. As the Co-founder, I bring the product vision and benefits to life. Right from the initial stages of understanding consumer needs to developing the product concept and blue-print, to translating it into product specs, to overseeing and managing the development process of the application with the technology vendor, to constantly evolving the product to suit client needs, I have been the primary product architect. I also leveraged my extensive marketing experience to develop and execute strategies for branding, communication and business development. -
Regional Digital Strategy Director - North & South AsiaStarcom Mediavest Group Apr 2009 - Aug 2010Chicago, Il, UsAs the head of digital marketing strategy for the region, my role involved guiding our clients with their online marketing initiatives, being their primary digital strategy architect and developing best in class digital practices. 1) Digital Strategy: Drove strategic planning excellence, insights & innovation across key Asian markets and clients (Samsung, Aircel Telecom etc) in the digital space, as well as guided the local teams on executing these strategies. The Social Media strategy we rolled out for Samsung Mobiles in India in 2010 made it the 4th buzziest brand in India (on Digital Brand Index) ahead of Apple.2) Product Excellence: Strengthened the strategic product on existing clients, with a strong focus on knowledge creation and management. The digital planning map created by me is now being used across various clients in the region. 3) Trend Spotting: Developed a detailed view on the overall digital landscape (general trends, developments etc), competitor communication strategies and best practices in digital marketing from other brands and other regions. -
Ing Group - Asia Pacific Regional Manager, E-BusinessIng Sep 2005 - May 2008Amsterdam, North Holland, NlE-Business: How do you shake hands with a fish? From broad strategy at a global/regional level, to leading ING’s Web 2.0 initiatives, to hands-on project management on a daily basis, I’ve adapted, improvised and delivered. 1) Industry First digital initiatives – Rolled out Asia Pacific’s first insurance advisor blog for lead generation; developed Asia Pacific’s first CEO Blog “My Cup of Cha”, launched one of the first Facebook Apps for a brand in the region.2) ArtEx: Worked on a fresh online business aimed at taking Art Investments to the masses. From conceptualizing the business idea, writing the business plan, getting organizational support and approvals from the board, creating internal teams and external tie-ups etc.3) Regional Strategy: Developed interactive marketing strategy and programs for Asia Pacific business units(BUs) to enable best practices sharing and resource optimization in the region. This included establishing a standardized online hub for BUs, developing integrated lead generation platforms and strategy for direct distribution of insurance products. -
Ing Vysya Life Insurance - Manager, Interactive MarketingIng Jul 2003 - Sep 2005Amsterdam, North Holland, NlInteractive Marketing: - My biggest achievement was to re-orient the organization towards being e-minded, where internet was not merely a fashionable medium to be on but also a valuable one. - Established several click/call strategies and systems, with hands-on experience in digital marketing, lead generation through mobile and other new media for both customers and advisors.Key achievements:1) Web-based distribution channel: Building a direct channel to sell life insurance via the internet –everything from building the platform to turnkey project management.2) Pickuradvisor.com: Set up ING’s and India’s first ever financial sector BLOG as a platform to bring together Advisors and prospective customers. 3) Online marketing campaigns: Creating an online presence and awareness for the ING Vysya Life brand, via websites, advertising and online partnerships.
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Nike India (Sierra) - Assistant Manager, Marketing CommunicationsNike Jan 2001 - Nov 2002Beaverton, Or, UsAs the youngest employee at Nike, I started with regular marketing responsibilities, until my passion for the Web turned me into an Interactive specialist. My role involved kick starting Nike’s online and e-commerce activities, brand management and communications.Key achievements-Nike e-Shop: Set-up Nike eCommerce initiatives to become the largest selling brand in the Indian Internet space in 2002. The job involved product strategy, inventories planning, managing the fulfillment process, forging online retail partnerships, online marketing and developing Nike’s online service quality.-Marketing Campaigns: Involved in the planning and roll out of several brand and product campaigns for Nike in India in its early days. This involved marketing strategy and operations and working very closely with the Advertising agency and other partners.-Online Innovation – Executed many successful campaign innovations. These included “Design your own Tee” which jumpstarted the online sales engine, a successful Golf viral marketing campaign etc -
Account ExecutiveEuro Rscg, Mumbai Jun 2000 - Dec 2000New York, Ny, UsMy first steps in the marketing world began in advertising. Handled account management for brands such as Philips. Those six short months gave me firsthand experience in client relationship management.
Pallavi Chopra Skills
Pallavi Chopra Education Details
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Mit Sloan School Of ManagementGeneral Management -
Mica | The School Of IdeasMarketing Communications (Specialization In Brand Management)
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St. Stephen'S College, DelhiBachelors In Mathematics (Hons)
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Delhi Public School - R. K. Puram
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Convent Of Jesus And Mary, New Delhi
Frequently Asked Questions about Pallavi Chopra
What company does Pallavi Chopra work for?
Pallavi Chopra works for Redbus
What is Pallavi Chopra's role at the current company?
Pallavi Chopra's current role is Chief Marketing Officer, redBus.
What is Pallavi Chopra's email address?
Pallavi Chopra's email address is pa****@****ail.com
What is Pallavi Chopra's direct phone number?
Pallavi Chopra's direct phone number is +9180394*****
What schools did Pallavi Chopra attend?
Pallavi Chopra attended Mit Sloan School Of Management, Mica | The School Of Ideas, St. Stephen's College, Delhi, Delhi Public School - R. K. Puram, Convent Of Jesus And Mary, New Delhi.
What are some of Pallavi Chopra's interests?
Pallavi Chopra has interest in Children, Education, Environment, Poverty Alleviation, Science And Technology, Arts And Culture.
What skills is Pallavi Chopra known for?
Pallavi Chopra has skills like Digital Marketing, Strategy, E Commerce, Online Marketing, Online Advertising, Management, Digital Strategy, Brand Management, Entrepreneurship, Integrated Marketing, Mobile Marketing, Start Ups.
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