- Responsible for multi-channel direct response customer acquisition, including online and offline channels.- Create revenue line growth strategy, working closely with our teams and in constant collaboration with every area of business operations (marketing, business intelligence, operations, design, product) to improve our product offering and grow our user base.- Work in collaboration with the teams to Identify and scale paid, organic acquisition, retention channels that yield the best ROI.- Identify & implement integrations and partnerships with key brands to expand our reach and drive new customers acquisition- Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and collaborate with the teams to implement strategies to increase and optimize the performance.- Develop Go-To-Market strategies for all digital initiatives- Develop A/B testing frameworks and evaluation criteria for understanding the impact of various content, design, and performance marketing activities.- Leading the launch and growth of e-commerce across all digital channels- Updating and stabilizing product stack for all new openings- Lead strategy execution of brand communications & asset creation across social media, emails, website and CLM.- Collaborate with product and BI teams to implement marketing dashboards and performance trackers - Oversee annual budgets and quaraterly budget planning and forecasts

- Strategized and forecasted day-to-day and long term 360 marketing plans- Led internal product launches and implementation of custom stack products, including creation and execution of go-to-market and training strategies- Led strategy execution of brand communications & asset creation across social media, emails, website and CLM - Led the digital marketing strategy with a focus on lead generation via continued performance marketing through Google and Social Media to generate in-store traffic- Implemented strategic partnerships for brand enhancement across multiple complementing industry partners including RTA, Tasjeel, Cafu, Careem, Ekar and Emirates NBD.- Created and executing content calendars across Facebook, Instagram, Twitter and LinkedIn- Led brand initiatives by establishing presence of brand representatives across B2B and B2C events- Managing research and brand surveys including NPS score analysis- Communicating product launches, implementation, performance marketing and overall strategy with management team members and stakeholders- Handled internal and external stakeholders including agencies, government and corporate partners- Collaborated with product and BI teams to implement marketing dashboards and performance trackers - Oversaw annual budgets and quaraterly budget planning and forecasts

- Worked with the communications team to ensure smooth running of the annual Festival of Literature- Ensured timely updates to key stakeholders, partners and sponsors following he Festival including Dubai Culture, Dubai Tourism, Emirates, Montegrappa, Chevron, Costa and Emirates NBD- Worked closely with key media stakeholders such as CNN and BBC for the duration of the event- Managed direct and cross-functional teams to develop and execute new strategies for 2019- Worked on web design and payment integration for the updated website and mobile app for the festival - Worked with the development team to design processes and workflows for the mobile app

- Created an engagement strategy to build a strong community of users on the platform, which led to a growth of the active user base by 300% in 2013- Led and executed projects with key brands such as Dubai Tourism, Visa Middle East, Du Telecommunications, Emirates NBD, Abu Dhabi Tourism and Dubai Smart Government- Organized events for the company on both B2B and B2C fronts, overlooking all aspects including planning, sponsorships, guest list management and on-ground execution- Collaborated with the product team to analyse and implement community based feedback- Worked with key internal and external stakeholders for creation of go-to-market strategy for multiple product launches including Zomato Gold and Zomato Cashless- Strategized and executed PR activities while simultaneously building on journalist relations- Built on strategic partnerships for branding activities with companies such as Done Events, Huawei, Nokia, Unilever, MMI, African Eastern, Turret Media and Dubai World Trade Centre- Formulated and executed social media strategy for Zomato in the UAE UK- Implemented multiple strategic partnerships, leading to an 8% increase in the total UAE revenue in Q4 of 2016 Developed and managed assets across all digital campaigns (Website, SEM, PR and CLM)

Assisted with content update on the website.