Pallavi Sharma 💖 Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

The Sourcery is a premier technology recruiting company that counts the the world's leading brands as their clients: Microsoft, Slack, Coinbase, ThoughtSpot, Nestle, Firefox, GoPro, FitBit to name a few. Now, in the age of AI, The Sourcery is working to build the next generation of market leaders. In my role as a Fractional CMO, I am partnering with the team to build an AI-driven growth engine.

My mind has been blown by AI. I have been spending my time learning and testing AI-based products. Everyone is claiming "AI" but most things are still "half baked" or just a simple "AI wrapper" - and then there is the jaw-dropping stuff. It can be an overwhelming amount of information to keep up with in addition to your day job. Luckily - you have me here to help!I launched witOmni.com AI Marketing to work with like-minded people who believe in innovation, inclusivity, and facts. My ideal client is willing to be a partner, try new things, and then let the outcomes, not ego, lead the way. Unsure of how AI can transform the way you interact with your customers? Get in touch with me and I'll show you: https://meetings.hubspot.com/415pallavisharmaCall me if you:-want to get your marketing done FASTER, BETTER, AND CHEAPER-need help with Go-To-Market planning and/or execution-don't want to get left behind but don't have time to keep up with the rapid developments in AII will be posting here on LinkedIn and on https://www.youtube.com/@AInclusiveYou can also read blogs about AI Marketing at: https://witomni.com/ai-marketing-blog/I am currently working with clients in a variety of industries. My background ranges from the world's largest companies to innovative start-ups to artisanal food. I am curious...that is what makes me a good marketer! If you are a woman, minority, ally founder with a great product and need help getting it to market - connect with me!Also this: Done is better than Perfect. As a woman...this is a really difficult concept to embrace. I'm still building my own business while working with clients. Help me out-if you see things on my own brand that were missed - DM me! My focus at this stage is on delivering the best to my clients so they can grow - that's how I measure success :-) witOmni AI Marketing | Rapid Sales & Marketing AI Transformation | CMO/SVP Marketing | Ex-GE, HP, Hearst | AInclusive Podcast Host

San Francisco, California, Us

Spearheaded global marketing strategy to drive growth and launch new products for a leading shareholder proxy voting software and research company, positioning the organization as a top ESG resource.-Achieved sustained quarter-over-quarter growth throughout my tenure, culminating in double- and triple-digit increases in key marketing metrics such as lead generation and website traffic.-Built and executed global demand generation and lead programs from scratch, including analytics and reporting.-Drove media management and engaged with worldwide press, enhancing brand visibility.-Worked directly with the product department to develop and implement go-to-market (GTM) strategies for new products and features.-Developed a sophisticated new website to streamline the user experience for two distinct customer groups: institutional investors and public companies. This approach is projected to increase lead generation and improve overall customer engagement (not yet launched).-Implemented and optimized lead capture infrastructure, including website CTAs, forms, and landing page strategies.-Oversaw the implementation of HubSpot marketing automation and Salesforce integration, streamlining key processes.-Built and deployed a global email marketing program, leveraging extensive thought leadership content.-Scaled a webinar program from inception to 1-2 monthly events, attracting a global audience and driving consistent quarter-over-quarter growth in lead generation and existing customer engagement.-Contributed to increased customer retention through strategic customer communications.-Collaborated with global teams on brand awareness initiatives, including industry conferences, events, and sponsorships.-Revamped the brand with updated attributes, voice, visuals, messaging, and positioning.-Collaborated with the President to introduce OKR goal setting and Lattice for employee performance management.

San Francisco, California, Us

AdStage.io is a G2 Crowd Top 10 SaaS marketing analytics platform focused on paid media.Key Success Metrics:-Increased SQLs 193% YoY-Increased trial sign-ups 174% YoY-Increased Website home page CTA CTR by 67% by deploying new designResponsibilities:-Oversee demand generation strategy and execution.-Lead all aspects of marketing including advertising, SEO strategy, content (blogs, thought leadership), case studies, partner marketing, webinars, events & conferences, Website, social strategy, PR, brand, messaging, and positioning. -Leverage martech stack including HubSpot, Google Analytics, AdStage, Canva and Adobe to drive growth.-Implement marketing data analytics systems to make informed decisions on optimizing marketing mix.

San Francisco, California, Us

San Francisco, California, Us

Phizzle's lead investor is Alsop Louie Partners-focused on early stage disruptive technologies. Phizzle's IoT-ready Customer Data Platform connects data silos and links records to customers at scale and in real-time enabling brands to deliver hyper-personalized marketing. Product and Growth Marketing:-Conducted webinar with high sign-up rate on hyper-personalizing the customer experience with Big Data and AI: http://bit.ly/2DJw2sB-Drive all aspects of product marketing, marketing operations, and lead generation (SEO/SEM/Digital Ads)-Develop and execute strategy as company enters new markets.-"Productize" new technology and oversee market readiness.-Create and implement company rebrand. -Go To Market planning and implementation for new products lines. -Build and manage website with focus on content for SEO. Sales and Partnerships:-Lead initial stages of sales cycle (discovery pitch to qualified prospects)-Lead corporate partnerships: --SAP --CRAY Super Computers--Thoughtspot --Xoriant --Aarya (Keyrus and Deltatre)

New York, Ny, Us

46Mile.com - Full Service AgencyLaunched full-service marketing and media agency (backed by Hearst) geared towards large regional businesses.-Grew to 21 clients in first year-Pitched and closed with focus on larger client deals-Oversaw all client projects end-to end-Built customer strategy and execution roadmap that served as template for all customer projects-Set up internal operations and work-flow-Areas of focus: marketing and brand strategy, content development, website and mobile app builds, search marketing, social media marketing, traditional & digital media ad buys-Helped bring global marketing mind-set to mid-size businesses

Palo Alto, Ca, Us

Snapfish.com Division - Cloud-based photo products site with 100M customer base.Led $3 million budget and team of 20 reports for both digital marketing and offline marketing efforts.Web MarketingResponsible for all customer facing content with oversight of photo-shoots, design, creative, and messaging for new.Snapfish.com Beta site. Drove daily revenue by overseeing all marketing campaigns and go-to-markets on original Snapfish.com site. Led development of new logo and identity. Manage agency and vendor relationships. Collaborated with team of 20 reports. Work closely with digital marketing team on planning and execution for demand generation including affiliate marketing, advertising, and social media marketing. Mobile App MarketingDrive growth of Snapfish Mobile Apps: Photo & Gift App and Cards App. Craft and execute multi-channel strategy including in-app messaging and push notifications plus social media and email to increase AOV and revenue. Develop metrics tracking system to improve install rates, open rates, and conversion. Work with app development team to improve user experience and conversion. Work with global team to ensure all in-app content is up to date including visual design.New Product Launches and Go To Markets-Snapfish Photo & Gift App-Snapfish Cards App-3-D Printing Store-Snapflix Video

-Built artisinal CPG brand company from ground-up in organic and health food sector.-Accepted into Whole Foods Market and Andronico's a few weeks after new product line launch (post prototype phase).-Garnered over 330,000 YouTube views, 1,400 Facebook fans and leveraged social media including blog, Twitter and Pinterest to build brand following.-Cleared Whole Foods Market rigorous audit process via Everclean with "Highly-Compliant" rating. -Drove development of website (design and text), logo, packaging (both graphic and container design). -Actively manage advertising campaigns through Google, Facebook, Amazon, and also leverage media partnerships with iFood.tv.-In addition to Whole Foods Market, products accepted into selective outlets such as Berkeley Bowl, Bi-Rite hot case, Abesmarket.com, and GoodEggs.com.

Berkeley, Ca, Us

-Create, implement, and execute customizable direct marketing program leveraging direct mail, email, tele-marketing, web, and social media to increase donor contribution levels and participation.-Establish vendor strategy enabling execution of continuous stream of direct mail communications to a variety of targeted populations.-Use marketing metrics such as ROI analysis to target lucrative donor populations.

Boston, Ma, Us

-Responsible for ensuring GE rebrand (valued at $53B) implementation within global GE businesses. Guided businesses in optimal brand usage on web, advertising, communications, signage, fleet, and products. -Managed several creative agencies and vendors on projects such as brand portal redesign, branding guideline development, and global brand help desk. -Directed internal online campaign to communicate rebranding essence. Created and distributed bi-monthly Brand News electronic newsletter. Contributed to Second Life project to attract MBA graduates.-Crafted brand workshops conducted in India, Australia, and Germany. Evangelized brand addressing audiences as large as 700. Conducted bi-monthly idea exchange calls with global marketing communications leaders.-Chose GE branded merchandise available for official sale.-Appointed to serve on GE Leadership Program Improvement Committee. Led launch of GE Asian Pacific American Forum web portal and digital newsletter.______________________________________Marketing Leader-Experienced Commercial Leadership Program (2004-2006)-Graduated in top 10% of Experienced Commercial Leadership Program. Awarded GE Commercial Excellence Award for Imagination. Attained Six-Sigma Black Belt certification. GE Advanced Materials-Exceeded revenue target by 12% while managing $140 million silicones portfolio through innovative pricing and product mix optimization.GE Appliances-Directed eco-themed marketing launch of $300 million Energy Star certified white goods platform. Generated $44 million incremental opportunity through new product forecasting model. Represented launch on nation-wide trade-show circuit. GE Water-Identified $6 million cost savings through creation of desalination membrane re-use model and online tracking system. Revealed $500,000 incremental revenue through services expansion. Served on integration team during Ionics acquisition.

Dayton, Oh, Us

-Implemented national sales roll-out for early IoT telematics monitory system targeting consumers.-Led business development for GPS-based fleet management product focused on increasing operational efficiencies and reducing fuel usage for US Air Force and trucking industry.

Mba, Marketing Technology

Bs, Microbiology