Palma Barbieri

Palma Barbieri Email and Phone Number

Marketing Manager @ Hiboo Networks
Palma Barbieri's Location
Ottawa, Ontario, Canada, Canada
Palma Barbieri's Contact Details

Palma Barbieri personal email

About Palma Barbieri

My marketing journey took a very circuitous route. It started with my fascination to write for the Twilight Zone. Yes, the TV show. I loved words and how they could affect how a person feels and the decisions they make. I took copywriting as my major and co-oped in an advertising agency where I could hone my craft. The funny thing is that my ability to sell the product and my passion for writing led me to the marketing project and account manager role in two of the top advertising agencies. Working closely with all my clients led me to move to the client side, focusing on all things marketing, where I gained knowledge in the telecom and technology field. Outside of my professional life, other than being a professional organizer and a very recent self-published author, I am the President of our condo board. The diverse personalities and lively discussions with our owners and tenants have enriched my ability to work with people and my approach to challenges from various angles. I’m always interested to hear from LinkedIn users regarding potential career opportunities.Skills: Event Management, Digital Marketing, Social Media Marketing, SEO, Content Marketing, Google Analytics, Branding, and Project Management.

Palma Barbieri's Current Company Details
Hiboo Networks

Hiboo Networks

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Marketing Manager
Palma Barbieri Work Experience Details
  • Hiboo Networks
    Marketing Manager
    Hiboo Networks Oct 2024 - Present
    Ottawa, Ontario, Canada
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  • Trustarc
    Event Manager
    Trustarc Feb 2024 - Oct 2024
    Organize and manage 12 large-scale events and conferences along with more intimate sales-focused eventsCollaborate with cross-functional teams to develop and implement event marketing strategiesDevelop marketing and promotional materials for eventsImplement a comprehensive event evaluation process, collecting feedback from stakeholders, and using the insights to improve future event experiences and drive continuous improvement
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  • Jsi
    Marketing Communications Manager
    Jsi Nov 2022 - Dec 2023
    Ottawa, Ontario, Canada
    Own the delivery of integrated marketing communications campaigns, digital and social programs, corporate identity and brand management, sponsorship and eventsEvolve and manage JSI’s digital properties, including corporate website and social, driving content updates and search engine optimizationPlan, execute, and measure the effectiveness of global events and tradeshowsAnalyze campaign performance with an eye toward continuous improvement, and share insights across the team
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  • Dls Technology Corporation
    Marketing Manager
    Dls Technology Corporation Jun 2021 - Nov 2022
    Ottawa, Ontario, Canada
    Lead the marketing team in the overall business, digital marketing, and product go-to-market strategies to deliver projects and initiatives such as account-based marketing, digital presence for DLS business and products (vKey), collateral, events, and product placement/promotion, and channel partner support.
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  • Upland Cimpl
    National Partner Manager
    Upland Cimpl May 2018 - Jan 2021
    Toronto, Canada Area
    Oversee B2B business operations and provide overall strategic direction. Collaborate cross-functionally to define, create, and operationalize account-based market-relevant channel programs and sales enablement to achieve ROI. Lead cross-functional team to develop and launch API integration with partnerParticipate as a key stakeholder with the partner product and sales leadership team. Includes participating in monthly and quarterly reviews, providing sales reports, and ongoing updates.Manage multiple campaigns with a high level of complexity ensuring milestone tasks are completed while keeping to timeframes
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  • Cisco Systems Canada
    Partner Marketing Manager
    Cisco Systems Canada Mar 2016 - 2018
    Toronto, Canada Area
    Increased sales qualified leads by 110% by initiating account-based strategies and programs with national partnersGenerated $8.5M in qualified leads through the GO (Generating Opportunity) sales enablement campaign working with various VAR'sLaunched the first eCommerce platform working collaboratively with internal and external teamsHave ownership of project timelines, deliverable, and metrics
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  • Pointclickcare
    Marketing And Communications Manager
    Pointclickcare 2013 - 2016
    Mississauga, On
    Spearheaded the first online customer community website garnering a cumulative total of over 2,600 views and 1,900 unique visitsInitiated cross-training consisting of scope, resources, cost, and change management of assigned projectsSkills include management of all demand generation campaigns, digital marketing, and sales involvement/incentives.
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  • Mts Allstream Inc
    Senior Manager, Advertising & Brand
    Mts Allstream Inc 2003 - 2013
    Toronto, Canada Area
    Leveraged data-driven variable print delivery achieving an 8% response rate and $2.5M annualized revenue.Achieved 5% unaided brand awareness through effective marketing plan strategies and A/B testingDeveloped and executed demand generation, online, and email marketing campaigns, integrated with CRM and website, creating ease of lead capture, tracking, and campaign ROI.
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  • Bell Canada
    Associate Director
    Bell Canada 1997 - 2003
    Toronto, Canada Area
    Drove corporate priorities and B2B marketing plans through the development of campaign objectives and strategies.
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Palma Barbieri Skills

Marketing Communications Strategy Advertising Leadership Integrated Marketing Corporate Communications Marketing Marketing Strategy Organization And Prioritization Skills Professional Organizing Social Media Project Management Direct Marketing Management Crm Public Relations Digital Marketing Paper Management Internal Communications Organizing Prioritization Corporate Branding Market Research Customer Relationship Management Microsoft Office Social Media Marketing

Frequently Asked Questions about Palma Barbieri

What company does Palma Barbieri work for?

Palma Barbieri works for Hiboo Networks

What is Palma Barbieri's role at the current company?

Palma Barbieri's current role is Marketing Manager.

What is Palma Barbieri's email address?

Palma Barbieri's email address is pa****@****are.com

What is Palma Barbieri's direct phone number?

Palma Barbieri's direct phone number is +190585*****

What skills is Palma Barbieri known for?

Palma Barbieri has skills like Marketing Communications, Strategy, Advertising, Leadership, Integrated Marketing, Corporate Communications, Marketing, Marketing Strategy, Organization And Prioritization Skills, Professional Organizing, Social Media, Project Management.

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