Palma Barbieri Email & Phone Number

Ottawa, Ontario, Canada

Organize and manage 12 large-scale events and conferences along with more intimate sales-focused eventsCollaborate with cross-functional teams to develop and implement event marketing strategiesDevelop marketing and promotional materials for eventsImplement a comprehensive event evaluation process, collecting feedback from stakeholders, and using the insights to improve future event experiences and drive continuous improvement

Ottawa, Ontario, Canada

Own the delivery of integrated marketing communications campaigns, digital and social programs, corporate identity and brand management, sponsorship and eventsEvolve and manage JSI’s digital properties, including corporate website and social, driving content updates and search engine optimizationPlan, execute, and measure the effectiveness of global events and tradeshowsAnalyze campaign performance with an eye toward continuous improvement, and share insights across the team

Ottawa, Ontario, Canada

Lead the marketing team in the overall business, digital marketing, and product go-to-market strategies to deliver projects and initiatives such as account-based marketing, digital presence for DLS business and products (vKey), collateral, events, and product placement/promotion, and channel partner support.

Toronto, Canada Area

Oversee B2B business operations and provide overall strategic direction. Collaborate cross-functionally to define, create, and operationalize account-based market-relevant channel programs and sales enablement to achieve ROI. Lead cross-functional team to develop and launch API integration with partnerParticipate as a key stakeholder with the partner product and sales leadership team. Includes participating in monthly and quarterly reviews, providing sales reports, and ongoing updates.Manage multiple campaigns with a high level of complexity ensuring milestone tasks are completed while keeping to timeframes

Toronto, Canada Area

Increased sales qualified leads by 110% by initiating account-based strategies and programs with national partnersGenerated $8.5M in qualified leads through the GO (Generating Opportunity) sales enablement campaign working with various VAR'sLaunched the first eCommerce platform working collaboratively with internal and external teamsHave ownership of project timelines, deliverable, and metrics

Mississauga, On

Spearheaded the first online customer community website garnering a cumulative total of over 2,600 views and 1,900 unique visitsInitiated cross-training consisting of scope, resources, cost, and change management of assigned projectsSkills include management of all demand generation campaigns, digital marketing, and sales involvement/incentives.

Toronto, Canada Area

Leveraged data-driven variable print delivery achieving an 8% response rate and $2.5M annualized revenue.Achieved 5% unaided brand awareness through effective marketing plan strategies and A/B testingDeveloped and executed demand generation, online, and email marketing campaigns, integrated with CRM and website, creating ease of lead capture, tracking, and campaign ROI.

Toronto, Canada Area

Drove corporate priorities and B2B marketing plans through the development of campaign objectives and strategies.