Palma Petrilli Email & Phone Number

Toronto, On, Ca

Teaneck, New Jersey, Us

Amsterdam, Noord-Holland, Nl

Redmond, Washington, Us

A new role created to drive more focus for Microsoft Consulting Services ( MCS) within the Healthcare Industry. Responsible for building this market for MCS by making the market, championing consumption and supporting the lifecycle of our healthcare customers. In this role, I lead the Services sales account strategy across Central and Western Canada Health Agencies and hospitals by developing detailed pursuit plans, identifying partners with Healthcare IP that we could leverage to build our Healthcare business and working closely with the product/licensing/specialist sales teams, customer success managers, partners, delivery and support teams to drive value-based outcomes for our customers.

Redmond, Washington, Us

Driving the Microsoft Consulting Services business, was responsible for planning, orchestrating and executing programs that generated new prospects and advanced existing opportunities for the sales team within specific targeted accounts and contacts. This included leading an integrated planning motion across Services sales and delivery, Enterprise sales, partners, and marketing with special focus on each territory/geography by contributing with subject matter expertise, developing use case messaging and differentiated narratives/value propositions based on Industry, audience and segmentation used for customer presentations, collateral, blogs/podcasts/online, customer innovation days and 1:1/1: many events. Another key responsibility was the development of Account-Based Marketing plans for each strategic account, which included deep customer research and insights, Microsoft solution and IP mapping to customer strategic priorities, local campaign execution roadmaps, customer innovation days, event planning, execution and sales enablement. In this role, I also led two direct reports working on internal/external marketing communications as well as data analysis and reporting. Select Contribution: An integral part of the role was to co-lead Digital Transformation (DT) workshops with Digital Advisors for customers across ITDM (IT Decision Maker) and BDM (Business Decision Maker) audiences that led to developing a strategic partnership with customers by delivering DT Roadmaps and engagements.

Redmond, Washington, Us

Supporting Microsoft’s bold ambition to do more and achieve more, led a transformative motion to reach new business C-Suite audiences (Business Decision Makers - BDM) that included CMOs, COOs, CEOs, and CFOs through strategic partnerships with 3rd party associations as well as pioneering a GTM strategy by partnering with key Global and Local ISV’s (Independent Software vendors) and SI’s. Focusing on Industry and Audiences, drove net new opportunities across accounts in Enterprise and Mid-Market accounts as well as developed a contactable database of Business Decision Makers. In this role, I also managed one direct report leading marketing/communications for the BDM audience supporting the execution of the marketing programs and events.

Redmond, Washington, Us

A member of the Microsoft Worldwide Business Development and Partners Sales Executive team, responsible for the development of Microsoft Lync solution offerings and practices for channel partners and service providers driving end-to-end Lync business including Instant Messaging and Presence, Audio/Web/Video Conferencing, and Voice.

Montreal, Quebec, Ca

Leading the development of the Unified Communications portfolio supporting key strategic solution offerings and ensuring alignment on the overall UC strategy across all support teams: Marketing, Product Management, Sales, Operations, Professional Services/Delivery, Support. UC Portfolio Management: Leading the Unified Communications (UC) portfolio strategy, responsible for defining the overall UC product and solution strategy, market planning, product roadmap and key strategic business partnerships. A key focus for this role was achieving alignment across all teams and leading quarterly advisory panels; development of whitepapers; delivery of client presentations; sales training and support. Positioned as the thought leader in the area of UC, this role brought together all lines of business with one, integrated view and accountability for the portfolio. UC Take-To-Market/Product Marketing Lead: Working closely with the product management, marketing communications and UC sales specialist teams - I led the content creation ( value propositions, presentations, demos, multimedia content, Infographics, online copy, whitepapers, proposals, competitive analysis), promotions, lead/demand creation , as well as ensured the sales teams were enabled to pitch, position, demo, propose and close UC deals. Also supported sales with strategic key deals and account planning – developing UC roadmaps for select large customers. Supported the launch of Bell's Office365 Syndication partnership ( the first in Canada), the launch of Bell's flagship hosted/cloud based Voice and UC service Bell Total Connect, as well as Bell's Video Centre of Excellence, driving revenue and opportunities for Audio/Web/Video collaboration solutions. Managed a team of 4 product marketing/take-to-market managers for over a year.

Montreal, Quebec, Ca

Defined strategy for and developed, executed, and managed a comprehensive marketing plan encompassing market research, analyst outlooks, and integrated marketing initiatives designed to penetrate and grow targeted markets. Oversaw the customer reference program (CRP) for the Enterprise business unit – by leading and directing CRP prime. Prepared and managed marketing budget.

Montreal, Quebec, Ca

In this role, I led a team of 6 Insides sales reps and 1 marketing coordinator. Our mandate was to transform the inside sales role to become a selling engine (from an existing sales support/order entry/ transactional team) and a marketing support team. I led the development of a new program and incentive sales model to drive upsell business in existing accounts. During this time, we increased sales in existing accounts exponentially, increased our renewal business and developed a more engaged Inside Sales team that were incentivized for their direct sales achievements.

Ca

Hon B.A, Political Science

Masters, Marketing Communications Management

Executive Education Centre, E-Marketing And E-Commerce