Design and manufacture creative lighting for leading international retailers. Created and leads a strong and sustainable lighting factory with UL and CE certification. Responsible for product design and development, brand strategy, manufacturing, sourcing, market trend analysis, product direction, creative direction, all aspects of production, pricing, style, and finishes to ensure brand objectives.

Lead product development including design, manufacturing, sourcing, market trend analysis, product direction, voids in product line and pricing. Instrumental in increasing the lighting sales by 300% in 2 years, by providing leadership in design, pricing and sales initiatives.

Lead product design and development, and directed sales and marketing. Responsible for strong and sustainable financial gains through leveraging potential by innovative branding strategies and dynamic events in industry market showrooms public relations, cataloging, and all advertising materials.