Palmer Jackson Email & Phone Number

Santa Barbara, Ca, Us

Santa Barbara, California, United States

Santa Barbara, California Area

Santa Barbara

Santa Barbara, California Area

Santa Barbara, Ca

Managed a team of professionals responsible for branding, customer acquisition, website design, installed base CRM, PR and business development.

Santa Barbara, California Area

Worked with other founding trustees to establish the first new community bank in the Santa Barbara region in twenty years. Helped raise more than $25 million in initial capital. Worked with marketing team to create initial branding and corporate identity. Served on Compensation Committee, Loan Committee and Marketing committee. Charter granted in summer, 2006.

Santa Barbara, California Area

Led business development and operations for this small advertising and marketing consulting firm focused on emerging companies.

Santa Barbara, California Area

Managed all communications with external stakeholders prior to, during, and after successful IPO. Drove corporate PR strategy and managed a team of marketing professionals. Led a national PR Agency review, which resulted in the selection of Porter Novelli. Conducted press and industry analyst interviews and coordinated interviews for CEO and CFO.

Santa Barbara, California Area

Managed a team of six focused on retention, upsell and loyalty of subscriber base of more than 2 million. Helped drive strategic change from advertising supported service to monthly subscription service and achieved 40% conversion rate of free to paid which resulted in paid subscriber base of more than 850,000 customers. Worked with engineering team to develop in-house CRM system designed to engage and up-sell existing customers and manage the customer "funnel" from initial trial to successful payment.

Santa Barbara, California Area

Worked directly with the VP of Business Development to achieve customer acquisition and advertising revenue goals. Drove significant revenue by establishing advertising partnerships with more than 20 companies.

Santa Barbara, California Area

Responsible for all marketing communications, website development and customer acquisition during the startup phase. Helped grow the company from 5 employees to 25 employees through Angel fundraising and establishing an ad sales revenue model.

Santa Barbara Area

Responsible for Alumni and Parent fundraising for $1.5 million dollar Annual Fund campaign. Successfully increased Alumni participation from 42% to 51% in second year, resulting in a top 5 participation ranking. Also participated in Capital Campaign solicitations and strategy. Achieved 92 - 98% parent participation in annual giving each year.

San Francisco Bay Area

Started a music production "Jingle" company with a colleague during my time at the Haas Business School at UC Berkeley. Created advertising jingles for Taco Bell, Neutrogena, Carl's JR. and others. Also created music soundtracks for corporate training films for Sybase and other technology and healthcare companies in the San Francisco Bay Area.

San Francisco

Brand Development, Creative Development, Competitive Analysis for Taco Bell, Clorox, Armor All, McKesson

Mba, Marketing, Nonprofit Management

Emphasis on brand development and high technology marketing. Conducted several external consulting projects for technology companies.

Ba, American Studies

Diploma