Lisa Palmer Email and Phone Number
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Lisa Palmer personal email
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• Seasoned Content Strategist: 10+ years’ experience in UX and Marketing Content Strategy. • Sr. UX Writer: expert-level writing skills grounded in UX best practices to support a positive user experience. • Creative marketing copywriter who can translate complex topics into clear, concise copy to achieve established user and business goals.• Education: B.A. and M.A. English Literature.• Focused on consistency: passionate about applying established Editorial Style, Brand Voice Guidelines and Design System patterns to support high-quality, on-brand messaging across digital channels. • Brand voice advocate: skilled at bringing brand voice to life (writing original copy or editing the copy of others) that motivates users to take action. I also take an analytical approach to writing content, how it’s performing based on data, and optimizing it to achieve established goals. • Strong interpersonal skills: diplomatic, positive approach. Able to build rapport with stakeholders, develop trust, negotiate revisions and gain consensus.• Background in highly regulated industries: Financial Services (B2B and B2C), Wealth Management and Healthcare.• Skills Summary: Content Strategy, UX Writing, UX Design, IA, Project Management, Stakeholder Management, SaaS, Figma, Expert-Level Creative Writing/Editing, AP Style, Chicago Manual of Style, SEO, Accessibility, Jira, Canva, Teams, Slack, SharePoint and Confluence.To learn more about me, visit www.palmerlisa.com.
Blink Ux
View- Website:
- blinkux.com
- Employees:
- 216
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Blink UxScottsdale, Az, Us
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Freelance WriterFreelance Mar 2024 - Present
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Sr. Content Strategist And Ux WriterT. Rowe Price Jan 2024 - Mar 2024Baltimore, Maryland, Us -
Sr. Content Strategist And Ux WriterSilicon Valley Bank Feb 2022 - Dec 2022Santa Clara, Ca, Us -
Sr. Marketing Content Strategist And Sr. CopywriterExpedia Group Nov 2020 - May 2021Seattle, Wa, UsI was a Sr. Marketing Content Strategist responsible for creating BOTH content strategy and writing promotional emails for a new series. I have strong strategic and creative abilities in addition to exceptional writing skills.-I created a Content Strategy Messaging Framework for the Customer Onboarding Email Campaign which included three separate emails that worked as a series to align to Expedia’s updated brand positioning “A travel companion for your whole trip.”-My copy for the Welcome email resulted in an immediate 86% increase in engagement by customers. I crafted benefit-driven copy that clearly communicated Expedia’s value proposition in simple, natural language to make it scannable and easy for users to understand. Writing samples and an explanation of my copy rationale are in my portfolio for review.-I also wrote two new emails that highlighted key benefits available to customers and the advantages of using Expedia’s mobile app to drive usage.-My content strategy recommendations also focused on visual design recommendations including creating an updated template for a consistent end-to-end customer experience. -
Ux Design Lead, Sr. Content Strategist And Ux WriterWells Fargo Mar 2018 - Mar 2020San Francisco, California, UsI was the UX Lead, Sr. Content Strategist and UX Writer on the Small Business Checking application team. I was responsible for leading UX Design updates (interaction, visual and content design) in addition to being responsible for ALL COPY UPDATES to the Small Business Checking application. I managed a 300+ page content deck to track all changes, record approvals from Legal, Risk and Compliance and share approved copy with the broader team by posting to JIRA continually.UX Writing:-After reviewing Usability feedback regarding technical terms that were confusing to customers, I wrote NEW copy, using simple, natural language that customers could easily understand.-When we retested the content in an A/B study, all participants stated they could easily understand the new definitions and that the clear content supported navigating the application and successfully opening a business checking account (the #1 Business Goal).-My copy changes resulted in 35% increase in account openings during a12-month period.-I ensured all content adhered to Editorial Style Guidelines, Brand Voice Guidelines and Design System patterns.-I led weekly Content Reviews to share updated content with stakeholders, incorporate feedback and socialize current designs. UX Lead:-I was the UX point-of-contact for the broader team including Product, LOB, Development, CMS and the Business Analyst.-I managed the Sprint scope for the XD team including timelines, deliverables, reworking schedules, and communicating changes to broader team. -I collaborated effectively with product/business owners, UX colleagues, technology, development, LRC and leadership stakeholders on recommended solutions. -
Sr. Digital Content StrategistKaiser Permanente Dec 2015 - Sep 2017Oakland, California, UsI provided strategic content and design recommendations by leveraging user-centered design principles, brand voice & visual design guidelines, SEO best practices and creative thinking. -I collaborated effectively with marketing, UX, technology, development and leadership stakeholders to create engaging and intuitive user experiences that positively reinforce brand positioning. Major projects focused on:Platform change and redesign of KP.org, Why KP and New Member Onboarding experience. -
Ux Content Strategy Manager And Sr. Ux WriterBank Of America Jul 2009 - Mar 2015Charlotte, Nc, UsI was responsible for content strategy development for Online Banking as well as the Mobile app. I started as a contractor, was hired and then promoted to Editorial Design Manager. Managed a team of Editors to support content and brand strategy development for Online Banking and the Mobile app that motivated customers to deepen relationship (use more products and services) and increase brand loyalty.-Provide strategic content and brand voice direction to business partners with concrete suggestions and informed opinions.-Create and collaborate on content for cohesive marketing programs including desktop, mobile, email, landing pages, banner ads, social media and other required creative.-Evaluate user feedback and recommend needed content changes in order to increase conversions, make creative more effective or address customer concerns. -High traffic/visibility projects include Apple Pay, Accounts Overview, Travel Notice and BankAmeriDeals to name a few.-Create content & brand strategy for the Bank of America Mobile app. Collaborate closely with executives and guide brand voice development of mobile app content when working with external agencies.-Collaborate with teammates (interaction designers, visual designers, usability engineers, business partners and executives) to gain consensus on content/brand strategy approach.-Oversee project development from inception to completion.-Outstanding interpersonal and communication skills (written and verbal). Strong presentation skills.
Lisa Palmer Skills
Lisa Palmer Education Details
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San Francisco State UniversityGeneral -
University Of California Santa BarbaraGeneral
Frequently Asked Questions about Lisa Palmer
What company does Lisa Palmer work for?
Lisa Palmer works for Blink Ux
What is Lisa Palmer's role at the current company?
Lisa Palmer's current role is Sr. Content Strategist | UX Writer | Marketing Writer | SEO | Data-driven.
What is Lisa Palmer's email address?
Lisa Palmer's email address is li****@****rgo.com
What is Lisa Palmer's direct phone number?
Lisa Palmer's direct phone number is +192522*****
What schools did Lisa Palmer attend?
Lisa Palmer attended San Francisco State University, University Of California Santa Barbara.
What are some of Lisa Palmer's interests?
Lisa Palmer has interest in Economic Empowerment, Health.
What skills is Lisa Palmer known for?
Lisa Palmer has skills like Online Marketing, Content Management, Content Strategy, Creative Direction, Copywriting, Social Media, Strategy, Marketing Communications, Marketing, User Experience, Project Management, Digital Marketing.
Who are Lisa Palmer's colleagues?
Lisa Palmer's colleagues are Jill Bruins, Kirsten Helland, Shannon Chin, Pmp, Morisette Alvarez, Lynsey Lacher, Fiona Mcguigan, Linda Wagener.
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