• In coordination with the AVP of Communications, lead the creation and implementation of a plan for producing content with brand voice and strategy• Lead the planning, writing, and editing of publications and reports of the Division of University Communications• Develop and manage the editorial calendar, and regularly check results against stated goals and objectives• Develop brand voice to ensure consistency across content, from websites to social media channels and videos• Research and stay up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior• In coordination with the Marketing team, apply SEO strategies to effectively tailor content to reach audience personas• In coordination with campus partners, including senior leadership, Advancement, Admissions, and Marketing, generate content ideas that align with the University's plans and priorities• Create opportunities to tell the University’s story on all channels — owned, earned and paid platforms• Conduct regular content audits as well as gap analyses. Update older content to meet new content standards• Oversee the development and launch of new content channels • Maintain a calendar of project deadlines and content launch dates • Responsible for effective SEO strategy for content published on catholic.edu sites• Organize and prioritize projects in a fast-paced, deadline-oriented and rapidly changing business environment• Oversee all newsletter publications for the University

• Lead a storytelling team that has seen all members promoted within the Division of Marketing & Communications• Guide all Division content strategy meetings, laying out schedules for short-term newsroom storytelling and long-term projects• Track all media mentions of the University and develop pro-active messaging for potential issues• Create and execute strategy of proactively providing in-house b-roll and audio files from University on breaking news related to the campus. Placement has been featured prominently on local and national broadcasts• Plan and implement strategy for media resources page for Towson.edu during the Covid-19 pandemic• Offer assistance to print, broadcast, online media and television and motion picture productions• Connect reporters with faculty experts, assist news crews with on campus photography and videography• Assist members of the media to locate archived photos and aid production crews with locations on campus

• Led all digital efforts of the United States Conference of Catholic Bishops, including social media, video, Website, SEO, SEM and CRM.• Monitored online conversation, sentiment, data and lead digital engagement efforts. Guided the organization's rapid response, crisis communication efforts as a result.

• Oversaw growth of social media platforms to more than a half-million followers• Guided U.S. Catholic Church's social media effort for Pope Francis' visit to the United States, #PopeInUS, winning a PR Week Global Award for Global Event Activation and also receiving high commendation for Global PR Breakthrough. In addition, the campaign won an In2 SABRE Award for Real-time Engagement. Managed a team of 20 people during a seven-day operation. Team produced 2,462 pieces of social content on Facebook, Twitter and Instagram, including 62 videos. This content resulted in 30 million organic impressions across channels and 1.65 million video views• • Served five years on the public affairs team, leading crisis communication efforts as well as all social and news listening efforts• Oversaw growth of social media platforms to more than a half-million followers• Engaged and reached millions across social platforms during the first week of February 2017 thanks to the conference's reaction to several Executive Orders. Led rapid response effort with memes, videos, statements and more. One to one engagement efforts with influencers enhanced efforts.• Engagement and reach increased by 1,000 percent on Facebook during the visit. Coordinated efforts with Meta (Facebook) officials.• Worked with Twitter officials to create #PopeInUS emoji campaign, which drew the attention of Good Morning America, CNN and other national influencers. • There were 5.1 billion impressions of the campaign hashtags, #popeinUS and #papaenUSA.• Team reached out to 1,300 people through 1:1 engagement on Twitter and received a 75% response rate.• Managed USCCB Media Blog, which has received millions of views and has been honored as one of the nation's top Catholic blogs by international journalism associations.

• Covered Baltimore Orioles Major League Baseball team for sports multimedia publications, writing diverse stories and daily blogs for Press Box in Baltimore.• Appeared in a series of broadcast television and online video interviews discussing team.• Covered the National Football League and Major League Baseball for national news organizations.Substitute sports talk show host in the Baltimore area for both CBS Radio and Fox Sports

• Was chief contributor CatholicReview's most popular blog.• Social media accounted for 51 percent of referrals to the site and 23 percent of the total traffic. Total number of followers of social media doubled and Facebook participation amongst readers tripled. • YouTube views doubled the number of total views from the previous five years in six months.• Created the company’s developing Pinterest and LinkedIn pages.• Key contributor to company's Strategic Planning Committee, which is charged with developing a new business model for multimedia company's various businesses, setting templates for new designs for newspaper and website.• Created, produced and edited multimedia video advertising for newspaper's relaunch of its blogs with celebrated "teaser trailer" campaign.• Developed marketing and advertising slogans for The Cathedral Foundation and The Catholic Review, as well as for the re-launch of its blogs.• Eleven-time winner of international, national and regional awards for reporting, blogging and video production.• Wrote cutting-edge stories about sports, education, crime and popular culture .• Assisted in the editing of all copy in the newspaper.• Developed marketing strategies for The Catholic Review, its parent company and governmental agencies.• Founded company's Facebook, Pinterest and Linkedin pages.• Doubled traffic from e-newsletter.

Served as the daily beat writer for the Baltimore Orioles and Ravens at Baltimore's largest daily newspaper. Also wrote three opinion columns a week for the sports and op-ed page.

Covered high school sports, road races, drag racing and Minor League Baseball for one of the country's most respected news organizations.

Started a Web site that covered DeMatha High School athletics. It was the first site on the large sports network that covered a high school specifically and grew to 10,000 hits in a day.