Business management and people development in 7 Nordic and Baltic countries, coaching and supporting the 12 Product Sales Specialists. Indirect sales to dentist clinics and laboratories via leading national dental depots. VOCO is one of premium quality companies producing dental materials for dentists with a global distribution into more than 100+ countries. Dental materials for direct or indirect restorations, prosthodontics, digital/laboratory solutions and prophylactics. Since 2019 fully responsible for P/L results in area & partnerships with KOL/Depots/Universities/DSO.

Managing profitable business development in Sweden with 8 field salesforce team members/representatives & 2 persons in support/admin/backoffice functions. Privately owned company since it was founded. Member of the management team with a full P/L budget responsibility to owners. Established new pharmacy sales and e-commerce channel distribution set up. Implemented various IsaDora tailor made shop-in-shop solutions, at Åhlens and Kicks stores and at the leading pharmacy chains: Kronans Apotek and Apotek Hjärtat. Partner to H&M and Lindex as well as with LYKO and Nelly, COOP and Ellos, Bangerhead, NordicFeel/Eleven and ICA-Group. Handling client agreements & chain negotiations at an executive level.Truly profitable expansion in skin/beauty and fmcg/fashion sector, e-commerce and perfumeries, retail and national pharmacy chains. Management of the own swedish product sales representative team delivering expanding sales results and reaching both challenging quantitative & qualitative goals. During my time at IsaDora, we increased and developed the domestic market leading position in the sector of top of mind semi-selective cosmetic brands, in a very competitive market being rapidly digitized. Worked with a really proactive and entrepreneurial focused mindset. Involved in a full scale M/A project led to a buyout, then with a new private equity ownership. Reported progress to the CEO/Owners/Board Members and M/A team.

Management of Nordic/Benelux 6 KAM sales team in healthcare and dental/medical/skincare and hygiene sectors. Premium brands as DAX, Antibac, Plum, CCS, Zendium, Clinomyn, Neutral, Bamse and Oliva trademarks. Partner to leading hospitals and healthcare, pharmacy, dental, veterinary and facility sector. Focusing on long lasting business relations - with a customer priority and a win-win cooperation. Tender management with the Regions. Inspire, motivate, lead and challenge the field sales organization to reach beyond their customer targets. Situation - Strategy - Outcome - based management style with customer oriented sales focus. M/A project and buyout of a market leading disinfection/hygiene company in Denmark.

Global business concept maker for truly unique and rapidly growing consumer craft products. Start up of a new sales department/key account support, including 6 sales team members. Panduro Design and expansion of Tilda distribution network at: panduro.com and tildasworld.com. Various business development projects: both for retail, e-tail and D2C shop-in-shop solutions. Worldwide consumer market presence in more than 35 countries globally. M/A retail chain buyout, NL. Developing people who are developing customers.Negotiations/terms at an executive level in fabrics trade and DIY-craft/hobby segment with solid, good results. Responsible for PH project team - take over of Panduro UK running the daily business. Sweden Kids Week at Swedish Embassy, christmas/children inhouse event in Tokyo. Swedish Lifestyle Week at Scandinavian Design House, Gangnam/Seoul, South Korea. International sales expansion of high end hobby/craft products in a profitable market niche.

Expansion into 50+ countries. Manager for 12 Sales/Product/Marketing/International Business Expansion team members:2005-2006 Export Manager, Global Distribution, HQ Malmö.2003-2004 Country Manager, TePe USA Inc, Los Angeles.2001-2002 Sales and Marketing Manager, HQ Malmö.Start up of a new Export Department with 5 export specialists. Responsible for start up: TePe USA Inc. affiliate in Los Angeles. Selected twice in the unique and EU-funded mission: Gateway to Japan. Business Opportunity Project: Business Sweden, Sao Paolo. Swedish Style event at Swedish Embassy, Tokyo.FDI Dentist Convention stand, set up and planning, Sydney. Mentor for University RUS student project: TePe goes to Russia. Advisor to JP export student: market research: TePe in Japan. Introduced TePe into numbers of major dental markets with a global export distribution focus, many with great success. Reached organic double digit % growth, each and every following year during my time.

Exclusive Swedish distributor for the world-wide known premium quality food brands such as ie: Kikkoman/Tabasco/Campbell´s/Lea & Perrins/HP-sauce/Roses/Grey Poupon. Sales to HORECA market as well as major food retail chains. Negotiations at top executive management level with ICA/COOP/Axfood. Operational and tactical negotiations - market entry strategies with key brand owners

Trading in Sweden of selected high quality gourmet beef and veal for horeca premium client segment: Start up of first swedish sales office and field sales operations. Customers in catering, food retail chains and the food industry. Created brand awareness from zero into significant knowledge. Contacts with chefs at top class restaurants to implement national brand recognition