At Gestorando, we make taxes, easy to understand & tasks, easy to complete. We strive to provide a better way for Monotributistas ("self-employed" workers in Argentina) to register, create invoices and meet all of their fiscal obligations.

- Oversee marketing & customer service operations for e-government related websites in the U.S., UK, Canada & Australia.- Established and implement metrics, customer segmentation, test-and-learn strategies and applied analytics to identify and address usability issues and leverage the online presence of the website to maximize ROI; increased profit by 40%- Responsible for leading cross-functional teams in the development and execution of marketing strategies for lead generation, website optimization, paid search marketing (PPC), search engine marketing (SEM), social media campaigns, email marketing resources design and product updates in an ever-changing market

- Customer support for a website targeted to the Spanish market- French to Spanish translations for daily and weekly email marketing campaigns - In charge of implementing quick updates to the site reported by customers, and updating the social media channels

- Monitored the Internet for mentions of Benefit’s products- Tracked the competition’s media coverage- Participated in the development of various product launches