Paloma Roque

Paloma Roque Email and Phone Number

Marketing Enablement Analyst @ Google | Analyzing Data for Business Growth @ Google
mountain view, california, united states
Paloma Roque's Location
São Paulo, São Paulo, Brazil, Brazil
Paloma Roque's Contact Details

Paloma Roque work email

Paloma Roque personal email

n/a
About Paloma Roque

As a Marketing Enablement Analyst at Google (via Cognizant), I leverage data analysis and marketing skills to create compelling and persuasive pitches for clients across various industries and markets. I work with a cross-functional team of experts to understand the client's needs, challenges, and goals, and to craft customized solutions that deliver value and impact. I have a strong background in communication, having completed two postgraduate courses in digital media production and political communication at Pontifícia Universidade Católica de São Paulo. I also have a bachelor's degree in International Relations and Affairs from Centro Universitário Belas Artes de São Paulo, where I developed an interest in global issues and social change. I am passionate about using data and technology to drive business growth and innovation. I have experience in working with various tools and platforms, such as Microsoft Power BI, Segment, Google Ads, and Facebook, to optimize campaigns, generate insights, and identify opportunities. I have also completed certifications in Entrepreneurship in Emerging Economies and Analyzing and Visualizing Data with Microsoft Power BI, which enhanced my analytical and entrepreneurial mindset. I am always eager to learn new skills and explore new challenges. I have worked in different roles and sectors, such as marketing science, business analysis, customer success, and operations, in both startups and established companies. I have also gained international exposure and language proficiency, having lived and studied in Ireland and Brazil, and being fluent in Portuguese, English, and Spanish.

Paloma Roque's Current Company Details
Google

Google

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Marketing Enablement Analyst @ Google | Analyzing Data for Business Growth
mountain view, california, united states
Website:
google.com
Employees:
219238
Paloma Roque Work Experience Details
  • Google
    Marketing Enablement Analyst, Latam (Via Cognizant)
    Google Feb 2023 - Present
    São Paulo, Brazil
    Providing strategic Marketing & Sales collateral for cloud enterprise customer engagements• Collaborate with Google Cloud sales & customer engineering to identify solution areas and create sales & marketing enablement content• Reporting and data analytics for internal industry metrics• Conduct ongoing industry research and analysis to create relevant and insightful sales & marketing content• Identify win themes and value propositions to create effective sales & marketing content• Develop and curate pitch decks, proposals, and customer journeys with strong sales narratives for cloud services across multiple industry verticals• Develop solutions and identify patterns, value propositions, and win themes to create effective presentations
  • Loft
    Marketing Science Analyst
    Loft Apr 2022 - Dec 2022
    São Paulo, Brazil
    • Responsible for mapping out our entire client base, in order to understand, through data, its demography, intent and behavior;• Optimize campaigns, executing multiple tests in order to find the best audiences/segmentations for Google Ads, Facebook and etc. • Coordinating the use of a CDP (Segment), analyzing the 1st party data, in order to best comprehend and reach our leads/clients;• Work closely with the whole Marketing, DS and BA teams to identify opportunities for new client acquisition and metrics improvement, and revenue analysis (GMV, ROI, CPVA);• Better understand who is Loft's target audience, to help the Communications team to improve how to assertively reach those people;• Through data and research, develop strategies for expanding our audience, and get insights to leverage strategies based on user behavior.
  • Navegg
    Business Analyst
    Navegg May 2021 - Apr 2022
    • Market monitoring and research (benchmarking), in order to constantly improve our products/services and to always be up to date, being responsible for identifying the business needs;• Assist in ensuring the proper implementation of our DMP, as well as its use;• Training the clients and their teams on Navegg's products, guiding them on how to best use the platform for audience analysis, campaign tagging/performance monitoring, market expansion;• Generate insights and ideas on how to improve the customer experience and maximize GMV;• Support to Navegg's teams from LATAM, assisting on technical issues, negotiations, and client experience.
  • Treble.Ai
    Business Analyst
    Treble.Ai Jul 2020 - Feb 2021
    • Working on consultive sales of systems and solutions (Tech Industry). Responsible for prospecting and business development, working on the entire sales cycle, from origination to contract signatures;• Analyze and design the best solutions for the businesses of our clients, involving systemic integration and AI solutions, managing the chatbot efficiency;• Define and support the implementation of sales strategies for customers, to develop the key accounts of the digital channels and ensure growth;• Evaluate the market in search of disruptive and innovative proposals for the business areas.
  • Mobilitee
    Business Analyst
    Mobilitee Sep 2019 - Jun 2020
    Working close to the business development area.• Map, create, standardize, document and change processes for operational improvements and automation;• Ensure transparent and objective communication, thereby mitigating project risks;• Data analysis, monitoring and creation of indicators, as well as creating and conducting strategic presentations for management;• Prospecting (hunter) of new partnerships and alliances along with the BD team, help searching for further possibilities of partnerships to achieve business goals, and developing + maintaining the relationships.
  • Ipda
    Bilingual Administrative Assistant
    Ipda Apr 2017 - Oct 2018
    São Paulo, São Paulo, Brazil
    Responsible for all entities located in North America, Asia and Africa.• Renewal of lease, purchase or labor contracts;• Verification of irregularities and monitoring of legal, accounting and social processes, working side by side with professionals from those countries;• Business travel planning providing airline tickets, booking accommodation and renting vehicles, aiming at organizing travel schedules;• Monitoring of entities, and reporting on each country's financial performance;• Communication of relevant guidelines and information, as directed by the CEO, to executives, managers and others in the organization, ensuring a clear and effective communication flow.
  • Harvard Model Congress
    Director Of Operations Of The Brazilian Board
    Harvard Model Congress Feb 2014 - Dec 2014
    São Paulo E Região, Brasil
    Responsible for the general organization of the event, coordinating the Ops and Tech brazilian teams. Along with the north-american's director, we've organized the activities for the students involved, contacted the schools, managed the data and synchronized the calendars of both colleges (Harvard and Belas Artes).

Paloma Roque Skills

Microsoft Word Microsoft Powerpoint Microsoft Excel Microsoft Outlook Adobe Photoshop Html Marketing Economia

Paloma Roque Education Details

Frequently Asked Questions about Paloma Roque

What company does Paloma Roque work for?

Paloma Roque works for Google

What is Paloma Roque's role at the current company?

Paloma Roque's current role is Marketing Enablement Analyst @ Google | Analyzing Data for Business Growth.

What is Paloma Roque's email address?

Paloma Roque's email address is pa****@****ant.com

What schools did Paloma Roque attend?

Paloma Roque attended Pontifícia Universidade Católica De São Paulo, Pontifícia Universidade Católica De São Paulo, Centro Universitário Belas Artes De São Paulo.

What skills is Paloma Roque known for?

Paloma Roque has skills like Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Microsoft Outlook, Adobe Photoshop, Html, Marketing, Economia.

Who are Paloma Roque's colleagues?

Paloma Roque's colleagues are Jason Fang, Sumit Rangi, Daniel Russell, Ana Portas, James O'dwyer, Deepak Patel, Rafit Jamil.

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