Paloma Benito Email and Phone Number

Customer Success Partner drives value across the customer lifecycle through successful solution adoption and ongoing renewals that foster account expansion.

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is committed to helping every customer become a best-run business. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together, with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment. #TheBestRun

Our mission is to connect, support and empower women working in technology.Madrid is one of the world’s leading technology hubs and city with a growing startup ecosystem.We are here to ensure our members are given direct access to the best we have to offer. This includes access to top employers, careers, learning, and mentoring all with the purpose of empowering women in tech!https://latinasintech.org/chapter/madrid/

Traktor Digital Traction - is a Growth Marketing Agency specialized in SEM and CRO. Absolutely obsessed with getting the best ROI for their clients. PPC without the bullshit - No commitments - With transparency. Some figures from our clients' performance:- 10.44% Decrease in cost per lead in 3 months- 11.63% Average CTR in portfolio accounts- 46.50% Average increase in lead generationAnd now expanding our customer base in Europe. Tell us your concerns, we don't bite ;)PPC/SEM Agency - Conversion Rate Optimization - Test A/B - Landing pages - Copywriting - Facebook ads - Instagram ads - LinkedIn and other social media channels - Growth Hacking - Inbound & Marketing automation - Digital Traction - Startups

- Responsible for planning, implementing, and optimizing the marketing strategy in the LatAm region. - Managed the annual budget for the region, and reporting to the CMO.- Monitored and oversaw B2B sales. Managed and improved lead generation campaigns, focused on B2B. We accomplished the annual goals in the first five months. - Coordinated marketing campaigns with sales activities to support the B2B department. - Managed digital marketing strategy and budget including SEM, PPC, Inbound, FB and LK ads, digital signage, events, - Oversaw public relations activities and communications through the PR agency, including press releases, editorial calendars, articles, announcements, and media kits. Acted as a spokesperson representing the brand for LatAm and Spain. - Oversaw the social media strategy for the LatAm region, FB, TW, LK, and blog. - Lead the launching of a new acquisition channel in affiliate marketing partnering with Commission Junction. Evaluating situation analysis, goals, strategy, tactics, action and control. Predictions, and forecasts to scale worldwide.

- Lead & manage strategy development, budget, and program management for search engine marketing (Google and Bing) and FB ads to optimize ROI and meet quarterly goals.- Leading a team specialized in marketing campaigns focused on generating qualified leads for B2B. Optimization through marketing automation and inbound strategies.- Coordinating on/offline marketing campaigns for B2B with sales activities: Prezi Day, training, contests, webinars, surveys, seasonality campaigns.- Manage and design the strategy in PR localized to the region and aligned with the global KPI´s.

- Launching and promoting the product fully localized into Spanish and Portuguese in the LatAm region through different channels:- Social media: the creation of customized social media channels to support both languages on FB, TW, LK, and Blog.- Press: distributing editorial content and press releases. Media tours in Mexico City and São Paolo.- Events: organizing events and attending conferences: EShow (Madrid, Barcelona, Colombia, Mexico), Silicon Valley Day. Collaborating with different activities: Prezi Night, Gracias Profes AtresMedia TV. - Partnering with Wayra, Telefónica startup accelerator.- Organizing contests and programs to increase the number of users and brand awareness: Insiders Program (>15,000 ambassadors), Prezify your Thesis (>6,000 applicants from 233 universities and business schools), Prezi Awards.

- Strategic marketing planning and tactical implementation.- Managed market budget - Ensured market-specific goals (acquisition, retention & brand awareness) and strategy were aligned with overall company goals & strategy - Co-defined strategic offline and online marketing objectives, strategy and, tactics through the contribution of all internal and external stakeholders: + Planning campaigns in media (TV, radio, and press) + Planning and monitoring online advertising campaigns - Implemented strategy, provided and created KPI’s to measure the success of campaigns - Performed and provided ongoing analysis of overall country performance - short/long term. - Monitored and optimized online advertising campaigns - Oversaw the Affiliate Program: developing the roadmap, strategy, and execution and assuring optimization of the channel and maximize efficiency and ROI. Supporting the delivery of marketing campaigns, relationship with the affiliates, industry tradeshows.- Managed Social Media Communities: FB, TW, Google+, Pinterest, Youtube, blog - Conducted business development and negotiations with select media partners to gain brand exposure in programming - Based on the global strategy and positioning, sourced & liaised with creative agency, media agency, as well as internal stakeholders to ensure messaging, was consistent across the territory.- Market Research & Business Development- Management of PR & Event Coordinators team

Working in three business areas: PR and Communication, event planning, and logistics services.Clients: Tag Heuer, Mini BMW Group, Buenavista Home Entertainment, Vogue, Goya Awards, La Prairie, Chopard, Renova, Telecinco TV, Cibeles Fashion Week.

Trade media platform for finding event venues, and ideas for all types of events from trade shows, product launches, celebrations, meetings, training, press events. Creation, direction, managing and, full development of the website.

Marketing Services, Advertising, and Communication Agency specialized in the car industry. Events planning.Clients: Audi, Alfa Romeo, Fiat, Lancia, Porsche-Saab, BMW, Rover, Opel, Levi’s, Repsol, Ono, Michelin.