Paloma Ribeiro Email and Phone Number
Paloma Ribeiro work email
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Paloma Ribeiro personal email
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With over a decade of professional experience, my expertise lies in leading digital transformation initiatives and crafting exceptional customer experiences. At Bunzl plc, I am committed to aligning digital strategies with the company's mission to foster growth and efficiency. My role involves harnessing customer insights to drive digital channel development and enhance customer satisfaction, contributing to our culture of innovation and continuous improvement.Since joining Bunzl plc, I have spearheaded a successful digital transformation, evidenced by a significant 55% increase in e-commerce sales in 2023-2024, and My approach to digital marketing and customer journey optimization—through targeted campaigns and a deep understanding of customer feedback mechanisms like NPS, CES, and CSAT—has translated into tangible business results. These strategies, along with effective project management, have solidified our market position and underpinned our sales digitalization efforts.
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Gerente De Transformação Digital E Experiência Do Cliente | Brasil E LatamBunzl PlcState Of São Paulo, Brazil -
Digital & Cx Manager | Brazil & Latin AmericaBunzl Plc Jul 2022 - Present- Responsible for Digital Transformation and Digital Channels strategy- E-commerces growth (B2C/B2B) - +35% sales increase in 2023- Digital Marketing - Inbound/ Outbound/ Contents/ Campaigns/ Leads Generation- Customer Experience and Success - Journey, surveys, customer voice, NPS, CES, CSAT, Insights- Projects Management - focused on sales digitalization
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Product OwnerSky Brasil Nov 2020 - Jul 2022- Product Owner responsible for new customers onboarding on whatsapp and web plataform- Roadmap and product backlog management- Customer Experience results- Digital KPIs - LACE board member - Lean-Agile Center of Excellence Results: - 60% reduction in SAC received calls, by digital onboarding implementation to new clients- 50% increase in satisfaction surveys- 7% increase in sales conversions by sales funnel strategy -
Product OwnerUltragaz May 2017 - Aug 2020- Responsible for new commercial strategy action- Teams training and model support – 250 employees among consultants, staffs, commercial managers and market managers- Commercial Consultant Journey development to identify opportunities and gaps, aiming turnover reduction of teams- Review of KPIS performance, and commercial efficiency - Development and implementation of variable remuneration new model - Revision of Commercial Qualification Track – skills and contents- Responsible for communication plan - Management of call center service – KPIs like TMA, TME, first call resolution and NPS -
Marketing AnalystUltragaz Sep 2016 - May 2017São Paulo Area, Brazil- Strategy approach for corporate and commercial events - Management of requesting, goals and results- Agency Management- Budget Control- Obtain Return Results: awareness, ROI, flow and audience, business earned
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Trade Marketing CoordinatorMcl Oct 2015 - Sep 2016- Key Account Management - Demanding Management - Strategic and Operational Plan- Promotional Actions and Events- Budget Control- Results KPIs measurement
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Marketing AnalystBrmalls Aug 2014 - Jul 2015- Responsible for implementing the retail calendar in the business unit – Shopping Jardim Sul- Strategic and Operational Planning of Campaigns, Promotional Actions and Events to leverage customer flow and increase sales- Agency management – scope definition and alignment of needs, coordination of planning and production- Events management – leading teams in execution- Briefing and job traffic with creative agencies- Development, production, logistics, control and implementation of promotional materials and gifts- Training and engagement of store owners in campaigns- Campaigns executed: Mother's Day, Father's Day, School Holidays, Blackfriday and Christmas- Measurement and presentation of results – ROI, increase in flow and sales -
Communication ExpertSony Sep 2013 - Mar 2014-360 communication plan for cams and broadcast category during 2014 FIFA Worldcup – Official Sponsor- Perfomance and planning of TV Campaigns and Radio-Negociation and management of sponsor contracts: celebrites, brand ambassadors and influencers - New Products commucation strategy- KPIs Managent- Budget Control -
Marketing InternPernod Ricard Aug 2012 - Aug 2013- Social Media Planning- Awareness KPIs- Market Analysis: market share, sell in, sell out and average price- Agency Management- Budget Control- Development of Promotional Materials for Trade Marketing- Innovation Projects- Customer insights -
Marketing InternAché Laboratórios Aug 2011 - Aug 2012- Strategic Planning- Portfolio Management- Market Research- Tactical Plan - Agency Management- Budget Control- Campaigns Development - Promotional Materials Development- Events Organization – Conventions and seminaries -
Marketing InternEmpower Technologies Ltda Sep 2008 - Aug 2009- CRM System Implementation - Website Management- Promotional Materials Development- Branding- Events Organization – Technical seminaries- Agency Interface
Paloma Ribeiro Skills
Paloma Ribeiro Education Details
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Gestão De Negócios E Inteligência De Mercado -
Planejamento De Marketing -
Publicidade, Propaganda E Marketing
Frequently Asked Questions about Paloma Ribeiro
What company does Paloma Ribeiro work for?
Paloma Ribeiro works for Bunzl Plc
What is Paloma Ribeiro's role at the current company?
Paloma Ribeiro's current role is Gerente de Transformação Digital e Experiência do Cliente | Brasil e Latam.
What is Paloma Ribeiro's email address?
Paloma Ribeiro's email address is pa****@****ail.com
What schools did Paloma Ribeiro attend?
Paloma Ribeiro attended Pontificia Universidad Cat��lica De Chile, Saint Paul Escola De Negócios, Espm Escola Superior De Propaganda E Marketing, Universidade Presbiteriana Mackenzie.
What skills is Paloma Ribeiro known for?
Paloma Ribeiro has skills like Marketing, Marketing Strategy, Advertising, Digital Marketing, Trade Marketing, Strategic Planning, Market Analysis, Marketing Research, Market Planning, Marketing Management, Social Media, Business Planning.
Who are Paloma Ribeiro's colleagues?
Paloma Ribeiro's colleagues are Jason Muehlberger, Dylan Becker, Bunzl Bray, Neil Mcardle, Catherine Vallely, Gavin Nolan, Kimberly Perry.
Not the Paloma Ribeiro you were looking for?
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Paloma Ribeiro
Acadêmico Ti | Data Analytics | R | Python | Sql | Power Bi | Tableau | Big DataSão Paulo, Sp -
Paloma Ribeiro
São Paulo, Sp -
1gmail.com
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