Paloma Ribeiro Email & Phone Number

State Of São Paulo, Brazil

- Responsible for Digital Transformation and Digital Channels strategy- E-commerces growth (B2C/B2B) - +35% sales increase in 2023- Digital Marketing - Inbound/ Outbound/ Contents/ Campaigns/ Leads Generation- Customer Experience and Success - Journey, surveys, customer voice, NPS, CES, CSAT, Insights- Projects Management - focused on sales digitalization

- Product Owner responsible for new customers onboarding on whatsapp and web plataform- Roadmap and product backlog management- Customer Experience results- Digital KPIs - LACE board member - Lean-Agile Center of Excellence Results: - 60% reduction in SAC received calls, by digital onboarding implementation to new clients- 50% increase in satisfaction surveys- 7% increase in sales conversions by sales funnel strategy

- Responsible for new commercial strategy action- Teams training and model support – 250 employees among consultants, staffs, commercial managers and market managers- Commercial Consultant Journey development to identify opportunities and gaps, aiming turnover reduction of teams- Review of KPIS performance, and commercial efficiency - Development and implementation of variable remuneration new model - Revision of Commercial Qualification Track – skills and contents- Responsible for communication plan - Management of call center service – KPIs like TMA, TME, first call resolution and NPS

São Paulo Area, Brazil

- Strategy approach for corporate and commercial events - Management of requesting, goals and results- Agency Management- Budget Control- Obtain Return Results: awareness, ROI, flow and audience, business earned

- Key Account Management - Demanding Management - Strategic and Operational Plan- Promotional Actions and Events- Budget Control- Results KPIs measurement

- Responsible for implementing the retail calendar in the business unit – Shopping Jardim Sul- Strategic and Operational Planning of Campaigns, Promotional Actions and Events to leverage customer flow and increase sales- Agency management – ​​scope definition and alignment of needs, coordination of planning and production- Events management – ​​leading teams in execution- Briefing and job traffic with creative agencies- Development, production, logistics, control and implementation of promotional materials and gifts- Training and engagement of store owners in campaigns- Campaigns executed: Mother's Day, Father's Day, School Holidays, Blackfriday and Christmas- Measurement and presentation of results – ROI, increase in flow and sales

-360 communication plan for cams and broadcast category during 2014 FIFA Worldcup – Official Sponsor- Perfomance and planning of TV Campaigns and Radio-Negociation and management of sponsor contracts: celebrites, brand ambassadors and influencers - New Products commucation strategy- KPIs Managent- Budget Control

- Social Media Planning- Awareness KPIs- Market Analysis: market share, sell in, sell out and average price- Agency Management- Budget Control- Development of Promotional Materials for Trade Marketing- Innovation Projects- Customer insights

- Strategic Planning- Portfolio Management- Market Research- Tactical Plan - Agency Management- Budget Control- Campaigns Development - Promotional Materials Development- Events Organization – Conventions and seminaries

- CRM System Implementation - Website Management- Promotional Materials Development- Branding- Events Organization – Technical seminaries- Agency Interface

Especialização, Liderança

Master Of Business Administration - Mba, Gestão De Negócios E Inteligência De Mercado

Especialização, Planejamento De Marketing

Superior, Publicidade, Propaganda E Marketing