As a Global Marketing Lead and creative strategist for End-User and Supply Marketing, I drive strategic planning, development, and execution of content for marketing campaigns, focusing on active member growth, engagement, and retention across products. I lead campaigns from ideation to launch, ensuring alignment with cross-functional teams to deliver impactful, user-centric strategies.1. Campaign Strategy and Content Development: I create content strategies, define triggers, and establish multichannel approaches to acquire, engage, and retain users. My role includes crafting targeted, engaging copy for diverse campaign assets. 2. Project Management and Collaboration: I manage end-to-end marketing projects, acting as the main contact for cross-team initiatives. Responsibilities include creative briefing, coordinating freelance designers and developers, reviewing deliverables, providing feedback, and ensuring high-quality outcomes. 3. Stakeholder Alignment: I connect with stakeholders to define objectives, set priorities, and meet requirements, delivering regular updates to maintain strategic consistency across initiatives. 4. Campaign QA and Handover: I partner with CRM Specialists on campaign configuration and quality assurance, participating in homologation to ensure seamless launches. 5. Creative Localization: I oversee localization for 10 markets, coordinating with external agencies to adapt assets for cultural relevance, linguistic accuracy, and brand consistency. 6. Documentation and Reporting: I maintain detailed project records, contribute to performance analyses, and identify optimization opportunities for continuous improvement. This integrated approach enables me to execute campaigns that resonate with global audiences while maintaining operational efficiency and brand integrity.

-Direct contact with the customers; -CM routine; -Social media strategic planning; -Content Production; -Strategic planning for campaigns with digital influencers; -Production and organization of posts schedule; -Production of punctual and monthly reports; -Analysis and strategic vision.

-Braskem service; -Direct contact with customer; -Website content strategic planning; -Daily Crisis;-Content Production;-Analysis and strategic vision.

-Carrefour Br service; -Direct contact with customer; -Social media strategic planning; -Daily Crisis management; -Production and Coverage of Events; -Strategic planning for campaigns with digital influencers; -Relationship with influencers and hiring; -Production and organization of posts schedule; -Production of punctual and monthly reports; -Analysis and strategic vision; -Daily use of monitoring tools.

-Management of customer accounts in Google Ads and Facebook Business /Instagram tools; -Content production and revision;-Participation in brainstorming meetings and briefings creation; -Contact with online media vehicles; -Participation in strategic planning of clients within ON and OFF media; -Results follow up; -Budget control; -Reporting according to customer goals (CPC, ROI, CPA, daily investment and number of conversions).

-Events production:-Strategic planning and content production;-Results follow up;-Customer service;-Relationship with partners and micro influencers;-Results measurement of presential and digital actions;-Budget control (comercial área).

-Press;-Clipping;-Interviews elaboration;-Releases and content production for social media and blogs;-Relationship with journalists;-Contact with influencers and participation during action and storytelling;-Cases study;-Event coverages.

-Sponsored link campaigns management;-Results planning and monitoring;-Direct contact with clientes and advertising agencies;-Reporting according to customer goals (CPC, ROI, CPA, daily investment and number of conversions).