I've fallen in love with digital strategy, marketing principles, human psychology, and selling—selling massively online (for me and for others) and have developed methodologies and workflows for the needs of the modern ecosystem.I have been a creative strategist, copywriter, and even a video editor. I have been everything, because you need to know everything to win the advertising game. Having invested millions in advertising for my clients, I groom top-tier talent for the ecommerce industry and spearhead groundbreaking campaigns for clients in the US and Europe.Years of hard work lie behind me, with many more ahead.Today, I run Palomo Agency - a Direct Response Video Creation company that uses data science to find winning creative variables.The exciting part? This journey is just beginning.