Creative planner/strategist at PS Occasion, a leading brand experience agency. Planning, research, strategy and concept development for various clients. Selected projects:— Strategy, concept development, creative direction, and leading the jury for Weland Next Step, a design competition by Weland AB— "Sweden – the Climate Matchmaker", concept development for Business Sweden/Svenska Institutet for COP29 in Baku, Azerbaijan— Planning, strategy and concepts for various new business projects— Ongoing external agency communication in social media etc

Creative director at Minnesota Communication, an agency specializing in brand engagement.Concept development and creative direction for various clients. Member of the management team.Selected projects:— Internal brand positioning, visual identity and relaunch for Minnesota — Social media campaign for Kronfågel 50 years anniversary (awarded Silver in Swedish Content Awards)— SheSummit – naming and branding of annual event concept for Aller Media— Fast Moving – naming, branding and concept for Svensk Dagligvaruhandel and DLF— Various campaigns, sponsorship activation and event concepts for Landshypotek Bank ("Buggebo" and "Hem till dig" with Larz-Kristerz awarded Silver Wheel in Gyllene Hjulet, "Ett Rikare Liv" finalist in Svenska Publishingpriset) — Upptäck Försvarsmakten – recruiting event platform for Försvarsmakten (Swedish Armed Forces)— Hälsosmart Mat – brand development and activation of internal communication concept for Axfood

Creative planner/strategist for Occasion, a leading B2B brand experience agency. Developing strategies and creative concepts. Main focus on new business but also involved in work for long-term clients.Selected projects:— Internal brand positioning project, social media and communication for Occasion— Strategy and communication concept for the winning event agency pitch, for Scania 2015-18 — Campaign strategy and communication concept for Ericssons sponsorship in Falun2015

Creative director, art director and partner at PS Agency, a full service agency within the Xperience Group. 
Member of the management team.Staff liability for the creative departement (art directors, copywriters and final art).Concept development and art direction for various clients.Selected projects:— Strategy and communication concepts for AMF Fastigheters inner city shopping malls (Västermalmsgallerian, Ringen, Fältöversten)— Comviq To Go - new retail concept and brand relaunch project— Hosting Portfolio Night 9 - an international portfolio event connecting young creatives with established creative professionals— Finalist in Metro Creative Print Awards

Creative director, art director and partner at PS Communication, the leading brand experience agency in the Nordic region. Concept development and art direction for clients such as Ericsson, Telia, Tyréns, Valora Trade, Viamare and Sergel Kredittjänster.Selected projects:— Global communication concept for Ericssons sponsorship in Volvo Ocean Race 2008-09— Creative concept for Telia's launch of the world's first 4G network— Internal brand positioning project for PS Communication

Art director at Republica Marrakech, the Swedish subsidiary of Danish retail agency Republica. Periodically working in Copenhagen in a team for Nordic clients.Concept development and art direction for clients such as Babyproffsen, DT Group, Synsam, The Phone House and Tropicana.

Art director at Villmer, a retail advertising agency within the A-com group. Concept development and art direction for clients such as Cancerfonden, Comfort, Skanska Nya Hem and Stjärnurmakarna.

Junior art director at Rififi reklambyrå, an independent B2C advertising agency. Work experience from clients such as Pripps, SF, Kappahl and Svenska Bostäder.