Lead Product Designer
CurrentResponsible for multiple areas of the platform - Marketing automation tool, Inbound marketing channels and Datamanagement.• Improved the efficiency and task completion rate by 45% & 38% for B2B users of an automation buildertool. Case study• Improved the conversion funnel by more than 50% within a year for marketing campaign creation. Casestudy• Discovered 40+ usability issues in multiple areas of the platform by leading 3 research initiatives. Casestudy• Developed great user empathy by speaking with 50+ users of different personae.• Led on-time design deliveries of more than 10 major features and 30+ minor features in 2+ years.• Evangelized UX by collecting and publishing UX metrics with product and engineering teams.• Improved design ops by creating a shared understanding of quality output.• Mentored designers to improve their strategic design, tactical design and planning skills.