I'm the founder and creative director at Shop Innovator where we help businesses build e-commerce websites and implement digital marketing strategies. My education is in Computer Information System design and since 2002 I've been focused on design usability and marketing automation.My typical week involves working with my team on:* Creating strategies and detailed plans for growing brands online.* Building and optimizing (CRO) e-commerce websites (primarily on Shopify)* Managing ongoing content creation and promotional campaigns.* Promoting stores via paid search and search engine optimization (ie. Google Ads, etc).* Creating brand awareness on social media and display networks.* Engaging customers and prospects using email marketing flows (ie. Klaviyo)* Running AB tests and reporting on analytics (ie. GA, LuckyOrange, VWO)As part of my roles, I get to work with amazing entrepreneurs around Canada and United States.