Pam Arias Email and Phone Number

I lead the editorial content and brand strategy for @pamarias, successfully growing its Instagram following to over 220k. I also manage and expand the personal style and beauty website, The Girl From Panama, increasing its readership to over 10,000. By implementing comprehensive digital marketing strategies—both paid and organic—I continuously amplify community engagement while cultivating partnerships with luxury brands such as Chanel, Tiffany & Co., La Mer, Audemars Piguet, Tom Ford Beauty and many more, in addition to managing affiliate programs.I collaborate with clients and agencies to execute impactful social media campaigns, enhancing brand visibility through meticulously crafted visual storytelling. As the creative and art director, I oversee shoot logistics, editorial content, and brand partnerships. My innovative content strategies, along with press features in The New York Times, Vogue Mexico, and WhoWhatWear, continue to elevate brand presence on a global scale.

Gathered and analyzed consumer intelligence in order to build deeper and more effective customer relationships and improve strategic decision-making. Collaborated with Product Development and Marketing to provide customer insights on new products including the bareSkin foundation line. Managed the company’s rewards program and developed strategies to increase customer subscriptions and brand loyal.

Managed 10 accounts across a wide range of industries including fashion, beauty and consumer products. Project Manager of 8 digital marketing plans (website optimization, social media presence, advertising strategies). Effectively led cross-functional teams, from design to production, while communicating goals clearly and prioritizing workload to meet tight deadlines in a fast paced environment.

Coordinated the Fall 2009 catalog photo-shoot logistics, including styling and content brainstorming. Wrote and edited over 1500 product descriptions for the Fall 2009 collection for the company’s online. store