• Own the women’s and girls’ voice across channels, including email, website, and paid social • Collaborate with art directors, designers, and fellow writers to bring seasonal and promotional campaigns to life

• Provide brand guidance and social support for multiple Irish bands, including We Banjo 3 and The Drowsy Lads • Write copy for a variety of clients, including Innocenti Strings, a national string quartet company, and SassyConfetti, a Chicago-based social influencer

• Oversaw storytelling and copy development for full integrated, cross-channel marketing content, including key brand partnerships with Sephora, Draper James, and more• Led team of copywriters in shaping the brand voice from a strategic, solution-based standpoint and guide them through the overall creative process

• Led the concept and voice creation for national and private brands, key company initiatives, and seasonal campaigns• Created compelling storytelling opportunities across social channels while working closely with photo art directors, art directors, and designers

• Composed creative copy for fashion and home catalogs, in-store graphics, packaging, direct mail, national magazine ads, emails, and digital projects• Collaborated with merchants, product development, and strategy teams to develop relevant, customer-friendly messaging and foster easy-to-shop experiences• Ensured the highest copy standards were consistently being met while working closelywith fellow copywriters, copy editors, legal team and internal project verification team

• Created and implemented ideas and copy for direct mail, print, e-mail and websites• Developed fresh concepts to complement U.S. Cellular’s overall marketing strategy• Generated voice for U.S. Cellular start-up e-mail blast campaign• Wrote dynamic copy for numerous pieces promoting the National Association of Realtors annual conference & expo

• Honed headline and copywriting skills while working with high profile accounts such as Johnson Controls and The Bartolotta Restaurant Group• Worked closely with designers to create innovative direct mail pieces and print ads• Assisted with strategic brand development for a residential real estate firm

• Worked on the McDonald's account for WI, IL and MI• Developed presentation materials for and attended quarterly co-op meetings• Interpreted and applied daily sales analysis data for regional stores• Provided competitive tracking on promotions and products