Pam Ferraro Email & Phone Number

Atlanta, Ga, Us

Mendota Heights, Mn, Us

Restaurant Technologies is the leading provider of commercial kitchen solutions for nearly 40,000 customers nationwide.

Portland, Or, Us

Revelry is a plant-based food and beverage manufacturer, marketing agency and event firm targeting CPG companies and foodservice operators.Responsible for building a distribution, national account, and digital to consumer sales team across all channels of business. Leading the sales function for innovative product development company in the food and beverage plant- based product segments. Responsible for the design and execution of growth strategy across foodservice both commercial and non-commercial segments. Lead the recruitment, management and mentorship of a direct sales team and broker/distributor network.

Atlanta, Ga, Us

Represents the Coca-Cola North America commercial perspective in all juice brand(s) discussions/decisions—serves as the major intersection (lead) in the organization between category/brand teams and Commercial Marketing & Operations teams. Responsible for the development, implementation and achievement of category annual commercial business plan. Directs and stewards commercial development of all new item introductions in partnership with a team of product/package commercial resources. Accountable for program leadership across channels, align channel input on price/pack architecture and ensure channel coherency (retail and foodservice).Develops category-specific multi-year commercial for Foodservice & On-Premise channels including eat/drink, at-work, healthcare, education, government, lodging, travel, amusement/recreation, and wholesale. Responsible for consistency, inclusion and performance of category/brand initiatives in all FS&OP channel plans in order to maximize growth. Prioritize and steward FS&OP channel voice for category/brand team. Provides leadership on DME and/or go to market funding decision for targeted brands to support shopper marketing, and partners with the Commercial Ops leads in shared responsibility for the performance by channel/category and customer teams Partners with brand team to ensure Commercial leadership organization serves as a single source of direction to Commercial Marketing & Operations and customer delivering and transforming brand strategies into actionable plans.Ensures representation of channel needs and proper translation of brand strategies across retail & foodservice channels.

Atlanta, Ga, Us

Responsible for leading the sales organization of the Sonic Account Team. The sales team is comprised of six Senior National Sales Executives. Responsible for the entire US Sonic business, which accounts for 3600 outlets. Manages the day to day performance of the sales team and ensures the organization is able to deliver against the annual business plan.Manage monthly area territory reviews to provide team updates on the state of the business.Participate in the annual business planning process for CCNA and develop specific, actionable plans to grow the business.Drive the adoption and execution of Sonic Account Team strategic initiatives within the area and with key customers. Manage progress against the annual business plan including driving re-planning and addressing plan gaps to ensure the Sonic Account Team delivers against its commitments to the Foodservice division.

Atlanta, Ga, Us

Responsible for leading all business activities within the assigned sales team related to Key Account. Manages the day to day performance of the assigned sales team and ensures the organization is able to deliver against the annual business plan.Create Local Store Marketing programs that supplement national initiatives utilizing a marketing budget of over $21MMManage monthly area territory reviews to provide team updates on the state of the business Ensure sales team has marketing programs that supplement national initiatives utilizing a marketing budget of over $6.6MMParticipate in the annual business planning process for CCNA and develop specific, actionable plans to grow the businessDrive the adoption and execution of Sonic Account Team strategic initiatives within the area and with key customers Manage progress against the annual business plan including driving re-planning and addressing plan gaps to ensure the Sonic Account Team delivers against its commitments to the Foodservice division.

Atlanta, Ga, Us

Responsible for building a joint venture relationship with Sonic Industries field team and the largest franchisees in the region to build a long-term economic value-added plan that meets/exceeds Sonic franchisee and Coca-Cola expectations.Create Local Store Marketing programs that supplement national initiatives utilizing a marketing budget of over $700KConduct regular business reviews with customers in order to grow sales and profits.Write an annual business plan for specific customer in order to forecast volume, revenue, and expense.Provide coaching and direction to Sonic CAM to access volume with smaller franchisees.Coordinate internal (CMM, COM, FSM, GM), and external resources (RVP, FMR, RMM, CCBC, & BE&P) that will create value and build customer relationships.

Atlanta, Ga, Us

Managed all 310 company owned stores as well as a large group of franchisees which was the largest territory on the Sonic account team in terms of volume and outlets.Responsible for delivering an 18% growth plan in 2000, and achieved this goal.Managed and led a cross functional team to include operations and marketing.Responsible for supporting 34 regional co-op's in the southeast to include presenting marketing programs.Support, implement, execute, and steward annual business plan initiatives at the franchise and co-op levels.

Atlanta, Ga, Us

Responsible for 20 chain accounts in western Michigan.Responsible for the leadership and training of 10 account executives on a new high profile account.Attained the endorsement for Coca-Cola products by a 9 member board, representing 100 restaurants.Converted a well known hotel chain to exclusively selling Coca-Cola products.Attained a 5 year exclusive agreement with a new and upcoming franchisor, resulting in over 150,000 gallons.Responsible for gaining at least 2 new chain accounts per year.Administered sales programs and provided direct sales support to each account.

Atlanta, Ga, Us

Gained 64 competitive accounts and established 180 new accounts in first year.Increased fountain syrup volume by 90,000 gallons in first year.Account responsibility included colleges/universities, grocery chains, restaurants (individual and chain), recreation areas, and concessions.Responsible for planning and executing trade shows.Managed relationship with local bottlers and food distributors.

Executive Leadership Program

Bachelor Of Arts - Ba, Communication, General

Master Of Arts - Ma, Advertising