Although most of my professional career has developed in market research, as a communications graduate, I would also love to increase my experience in publishing, popular culture, and mental health. I am passionate about intercultural communication and adaptation, particularly in a world that is –paradoxically– becoming both increasingly globalized and hermetic at the same time.Within research, I have more than 10 years of experience in different qualitative (motivational and anthropological) and semiotic methodologies, the ability to integrate results with quantitative data and from other sources, and to present these results with a coherent narrative to diverse audiences, from commercial clients to academic congresses. Regarding themes, I have focused on cultural and consumer trends –not only in Mexico but also in contrast to other international markets–, in media effects, brand narrative, and public opinion.