Pam Henderson is an author, entrepreneur, CEO, professor, and speaker in the area of business and innovation strategy. She founded NewEdge, a growth strategy firm that anchors growth in opportunity.After Pam received a Ph.D. in Strategy, she went on the faculty at Carnegie Mellon University and then Washington State University where she published work on the impact of design on customer / consumer response globally. Her work has received almost 4,500 citations, has been reported on in the Wall Street Journal and the Harvard Business Review, and featured spots on NPR. She then worked with the National Lab System commercializing and out licensing 100’s of early-stage technologies, leading to the development of the Voice of the Ecosystem approach that captures insights beyond Voice of the Customer to help understand the needs and conditions further out in the future.With the success of many of these technologies Pam founded NewEdge in 2002, a boutique growth and innovation strategy firm that anchors growth in opportunity. NewEdge has worked with over 75 Fortune 500’s including transformational work for John Deere, Harley-Davidson, P&G, PepsiCo, Kellogg, Eastman Chemical, DSM, The North Face, and more.Pam developed the Opportunity Thinking approach to growth which brings together three elements of opportunity – Needs in the market + Value Creators from a variety of sources + the Conditions that make now the right time. NewEdge leads clients in Opportunity Thinking approaches to Future Proofing their businesses, driving growth from their DNA, setting their North Star and unlocking potential in their big opportunities. Pam is the author of “You can kill an idea, but you can’t kill an Opportunity”, a Wiley book dedicated to creating growth from opportunity. Published in three languages and in its 4th printing, it is now being picked up and revised by Fast Company for a 2024 release. Pam’s unique viewpoint and years of research position her as one of the leading growth strategists and innovators in her industry.