Pam Lipshitz Email & Phone Number

Denver, Colorado, United States

Greater Denver Area

Top-to-bottom development, management and execution of corporate and crisis communications strategies, as well as company-wide and store-specific tactics.- Craft all media facing communications, ranging from press releases to editorial placements.- Develop media relationships while increasing store traffic and brand awareness through positive earned media placements in national, trade, regional, and local drive market media. - Collaborate across internal channels to identify strategic media opportunities.- Manage crisis communications and collaborate with stakeholders, including as it relates the COVID-19 pandemic.

Greater Denver Area

Strategic team lead for the agency’s Denver office including team management, new business development, and client retention. Accounts include 21c Museum Hotels, Boulevard Brewing Co, ViewHouse, Brass Tacks, Cured, Grimaldi’s and North Italia.- Development and management of client’s strategy to ensure goals and KPIs are met and exceeded.- Proactively seek out and secure new business opportunities for the growth of the Denver office. - Mentor and manage teams in Denver and other bread & Butter markets; collaborate with integrated agency teams such as social media influencer marketing and creative.

New York, Ny

Creation, management and execution of compelling public relations strategies that drove brand awareness, sales and traffic to clients’ establishments. Served as lead on accounts such as Ketel One Family-Made Vodka and Ketel One Botanical, The Plaza Hotel (NYC), Katz’s Delicatessen (NYC), TAG Restaurant Group (Denver), Circa Brewing Co. (Brooklyn), Chef Laurent Tourondel, TAO Group (NYC), barteca (various).- Implemented multi-pronged creative strategies including traditional PR, messaging development, brand partnerships, marketing campaigns, celebrity and influencer relations, and social media programs. Ensured that all strategies and tactics aligned with clients’ goals and were geared towards meeting KPIs.- Launched Ketel One Botanical, which resulted in 435MM+ media impressions and 22.5MM+ paid social media reach in just the first month of the campaign. - Collaborated with and managed multiple teams and departments: public relations, social media, marketing and graphic design.- Contributed to new business development across the company’s portfolio; integral in winning business such as Ketel One Family-Made Vodka.- Participated in office operations and human resources to help facilitate a smooth workplace experience.

Greater New York City Area

- Developed and executed strategic communications plans for clients including National Football League (NFL) Apparel, Marriott International, Canon and more.- Consulted on strategy and execution of partnerships, influencer and social media programs and activations.- Served as day-to-day lead on accounts including high-level client relations, fostering creative solutions and managing deliverables.- Collaborated on integrated campaigns with a variety of departments within GREY Group including Activation, Account and Creative.- Supervised and managed teams ranging from Account Supervisors to Assistant Account Executives

New York, Ny

- Oversaw strategic creation and tactical execution of B2B and B2C communications plans including media procurement and relations, messaging, events and activations, executive speaker engagements, sponsorships, partnerships and industry relationship management.- Served as Client Relations Manager for all active PR accounts. Select clients include: Man Made Music, SoundHound, Northside Media Group, Dekalb Market, Escape to New York Festival, Jetson Electric Bike, Salvation Army.- Conducted creative ideation and angle development to secure A-level media placements including CBS This Morning, Today Show, Fast Company, New York Times, O, The Oprah Magazine, NPR, Esquire, Wired, Associated Press and executive speaking opportunities with TEDx, 4A’s CreateTech, Future of Storytelling, SXSW Interactive, multiple Fast Company events and Festival of Media Global.- Supervised and managed PR team to ensure all client needs and goals were delivered.

Brooklyn, Ny

- Crafted and executed all aspects of PR campaigns for clients including TargetCancer Foundation; legendary Cuban pianist and composer Chucho Valdés; Grammy Award winning violinist Regina Carter; Bill Frisell and Vinicius Cantuária; The Miles Davis Experience.- Responsible for all client acquisition and relations.- Sustained ongoing media placement with national and local TV, print, radio and online press.

New York, Ny

- Through a quickly proven track record, rose from Junior Publicist to National Director of Public Relations.- Oversaw all facets of publicity campaigns for clients including: music icon Al Green; Russell Simmons’ non-profit organizations; Absolut Vodka’s launch of Absolut Lenny Kravitz; Songwriters Hall of Fame; LIFEbeat, the Music Industry Fights AIDS. - Strategized and executed launches and crisis management for Hip Hop Summit Action Network “Get Your Money Right” with Chrysler Financial, Diamond Empowerment Fund and Women in Entertainment Empowerment Network.

Cambridge, Ma

- Coordinated various aspects of the Sales and Marketing Department and developed company wide marketing and promotional tools.- Managed high-level communications with Universal Music Distribution, retail accounts and talent.