Develop and deliver brand awareness and achieve sales/revenue targets. Engage with consumers through local marketing events and community development efforts. Identify potential community involvement initiatives that elevate and enhance the TDS brand while creating opportunities for our sales teams. Responsible for developing in-market strategic partnerships with key community influencers, property management/owners and developers/realtors. Responsible for identifying public relations opportunities and competition in the communities TDS serves. Act as an in-market resource for local marketing-related activities. Work across departments to communicate all local marketing related activities and create awareness of any opportunities that may support revenue generating sales.

Primary responsibility is to maintain the brand consistency across all media platforms – including digital marketing, promotional, educational, website content and design. Generate fresh concepts while keeping up-to-date with industry developments. Supervise interns, responsible for assigning tasks, overseeing and coaching on creative process, and ensuring on-time and on-budget delivery of projects. Communicate and facilitate the art direction and formatting of design deliverables and produce necessary communications pieces in both print and digital environments. Work closely with the Creative Director (or project lead) to create accurate price estimates and breakdowns while delivering solutions within budget. Creatively seek out new products and maintain cutting edge industry knowledge. Manage production of all print pieces from conception to completion. Design UX to ensure the 'user experience' using websites and applications is as efficient and pleasurable as possible. Proactively recommend creative communications and approaches.

Design and prepare print media advertising for product and image promotions and special sales and community events. Design, produce and distribute lobby posters, promotional signage, drive up inserts, monthly and quarterly newsletters, plus contribute to process of writing, editing and organization of newsletter's information, provide design and support for the website. Provide marketing and design support for the Fox Cities Marathon, Members Financial Services and Community First Insurance Center.

Key job functions include graphic design expertise creating innovative advertising designs for Northern Wisconsin and Central Florida focused newspapers, shoppers and magazines, effective communication skills working with staff and customers while utilizing broad marketing knowledge, organizational skills and project management. Successfully excel within accuracy, creativity and the ability to work in a fast paced environment. Responsible for managing weekly newspaper and other miscellaneous projects composing function, which includes computer graphics, layout, ad design, placement, pagination and all other phases of composition.

Primary focus to develop from concept to completion branded and private label consumer food packaging that followed the Consumer Federated Regulations. Daily projects include, but not limited to, following marketing briefs to understand target focus, develop initial design concepts, communicate with customer through decision-making process, extend approved art into category, manage approval process with printer and customer.

January 1998 - November 2000 / April 2002 - May 2003Main responsibilities included creating graphic designs for internal and external communication pieces supporting the retail and corporate division, creating graphic designs for flyers, brochures, e-mail creative/layout, signage, functional packaging, folders, post cards, consumer bill insert announcements, internal communications and external communications (campaign kits) from concept to finished art. Managed all printing aspects of projects.