Pam Lyons Email & Phone Number

Philadelphia

Manage four-person copywriting and proofreading team for Aramark's Business Resource Center (BRC) in support of global sales teams as well as internal marketing and communications teams. Strategize with sales teams from Workplace Hospitality, Collegiate Hospitality, Student Nutrition, Sports + Entertainment, Destinations and Corrections lines of business to create bold, convincing business proposals in answer to RFPs/RFIs. Collaborate with other BRC teams, including Graphic Design, Video, Production, Template and Pursuit, to produce compelling custom sales materials for every Aramark line of business, both dining and facilities.As working manager, serve as fifth writer on team and produce well-written, relevant, sharp copy that fits the style and tone of the project, including presentation materials, video scripts, brochures, RFP/RFI custom answers, executive summaries, binder copy, taglines, concept branding, value propositions, case studies, bios, invitations, etc. Write content for in-house chef competitions and cookbook, B2B and B2C marketing materials, lines of business collateral and in-house communications.Work with template team to ensure templates for each line of business include most up-to-date information.Ensure brand integrity for each line of business and Aramark Corporation is upheld in materials.Enforce usage of BRC and Chicago style to ensure language is consistent; update "live" BRC Style Guide as needed.Collaborate with corporate Diversity, Equity and Inclusion team to ensure potentially sensitive language is presented correctly. Coach Content team members throughout the writing process.Conduct regular engagement events within Content team.Assign writing projects and ensure work is distributed fairly.Promote the Content team to Aramark organization.Conduct enterprise-wide training in writing executive summaries. Ensure proofing and writing deadlines are met.

Greater Philadelphia Area

As writer, provided copywriting support for proposal coordinators, sales staff, and others across all lines of business. Chatted with sales clients as needed to clarify their requirements to ensure best results, and brainstormed with designers to create concepts for projects involving original text. Produced well-written, relevant, sharp copy that fits the style and tone of the project, including presentation materials, video scripts [beat and narrative], brochures, RFP/RFI custom answers, executive summaries, binder copy, taglines, case studies, bios, invitations, etc.). Conducted research as needed. Presented this behavior as a best practice to help influence improved rapport between the design and sales staffs and the copywriters throughout the department.As editor, proofread copy to ensure it is error-free, in correct style (Chicago Manual as well as in-house style guide), and updated with relevant information about Aramark. Responsible for maintaining Qvidian database information and template in two lines of business.Computer skills used on a daily basis included InDesign, Word and Excel. Training includes Challenger sales training and two Challenger Teaching Messages workshops. Helped prepare Challenger playbooks for two lines of business.

Southern New Jersey

Food editor, general features work, writing, reporting

Woodbury, N.J.

Features editor and writer, wire editor

Bachelor Of Arts (B.A.), English/Communications And History

Diploma