Manage creative initiatives from start to finish, guiding a cross-functional creative team in the conception, design and execution of visual materials. Lead the artistic development of marketing and promotional pieces, including print, online, mobile, television and radio advertisements; collateral materials; and internal and external corporate publications.

Promoted, mentored, and developed brand to assist Olympic medalist in securing corporate sponsorships and business development opportunities. Planned, designed, and managed workshops/clinics at archery ranges throughout US and developed accompanying clothing line for sale at workshops and online. Managed professional relationships in TV, film, radio, print, PR, and direct mail while leading strategic planning and delivery of marketing tailored to websites, social media, and print interviews.

Spearhead strategic vision, asset development, publicity, marketing, and promotions for members of USA Archery’s teams nationwide, including Olympians and Paralympians. Oversee cross-functional team of designers, copywriters, developers, project managers and vendors. Provide full-cycle management of creative process and projects.

Head of creative operations leading strategic vision and design for implementation comprised of branding and identity design, web design and user experience, social media content, digital illustration, and print design for brands nationwide. Creative direction and implementation of websites, brand development, promotional materials, email campaigns, direct marketing campaigns, video production, press releases and product packaging. Develop and manage client marketing plans of up to $600,000. Marketing campaigns consistently achieved goals, i.e., over 10% revenue growth for corporate clients such as Sally Hansen and JVC Electronics.Organized market research, customer surveys, focus groups, and consumer data analysis to understand clients’ customers to prepare cost effective, targeted marketing programs.Integral role in new business development. Creative team lead for new business pitches and client strategy sessions. Strengths in creating and presenting engaging visual ROI presentations pitch books and deck to C-level executives and Marketing Managers.Developed client brands from concept to launch. Implement brand 360 schema. Lead web development including wireframes, user interface, comprehensive artwork, user experience and testing. Employ user centered design processes to develop interface/UX design, concept development, wire framing, user flows, use case scenarios, visual design mock-ups and prototyping, according to current standards, best practices and cross-browser compatibilities. Advise start up entities and established clients in branding, naming, repositioning in marketplace and all aspects of the corporate and product specific marketing campaigns.Manage clients and a team of art directors, designers, copywriters, developers, project managers and vendors. Hire independent contractors and full time staff to create and launch marketing campaigns for clients.

Strategically conceptualized, created, and produced graphics and branding guidelines for company, including logo development, campaigns, themes, vendor collateral, messaging and marketing aesthetics, and support materials. Coordinated 100% of related production.Key Achievements♣ Promoted to CCO after two years, with responsibility for departmental budgets and department marketing.♣ Cut overall staff costing $110,000 in response to requested 20% staff reduction, without reducing headcount, by reassigning 2 artists to HR as staff webmasters.