Creating marketing strategy, branding, social media content, social media management, events, websites for clients.-Media coaching for executives to appear on television and to be interviewed for print publications. -Directing nonprofit fundraising events with over 900 guests and 4 volunteer committees. -Lead, coordinated, developed and executed public relations, branding, marketing and fundraising programs that increased awareness, funding and or sales of my clients’ product or service. Wrote and sent press releases to local and national media. Developed media talking points. -Organize large media events for nonprofits and candidates.-Bringing over one million media impressions to several clients.-Organized “Raise More Money” events and brought in over 200 news donors to a small nonprofit.-Wrote grants, fundraising appeals and managed donor priorities to broaden corporate and individual donors. Increased donations by 25% for both categories. -Staged and executed store openings which included writing press releases, store opening party, pitching media, managing budget and traveling to site. Promoted CEO of company for TV, print and radio interviews. Followed-up and pitched media with news stories. Built and managed marketing budgets.

Responsible for all planning, development and implementation of Meda’s marketing strategies, branding, public relations, communication planning, media relations, social media, website and email marketing.-Maximize Meda’s mission and community impacts so they are known to stakeholders and general public. -Implement marketing protocol throughout the organization.-Increased Meda’s social media impressions by 1000 percent & systemized social media marketing.-Implement proactive media relations including 6 TV stories, live TV broadcast from Annual Meeting, 5 print stories and two radio stories in 2017. -Completes marketing department operational requirements by scheduling and assigning employees/vendors/consultants; following up on work results.-Manage RFP process & hire market research firm for large project on minority owned businesses statewide.-Develop and lead insight plans to inspire creative development.-Interact and be of counsel to the President and CEO, board members, senior leadership & staff.-Develop short and long term plans and budgets for the development/marketing team and its activities. Monitor progress, ensure adherence and evaluate performance/ROI. -Manage all marketing for events including Annual Meeting, Gala & other fundraising events.-Manage the concept, design, writing and completion of the annual report.-Produce 4 annual meeting videos including writing scripts and directing. -Strategic engagement with the community to bring the Meda brand to a wider audience.

-Develop, execute and evaluate marketing & communication plans for MPCA programs including large high profile national events. Manage work flow & staff to keep projects on task.-Appear as media spokesperson and prep/train others for media appearances. Manage communications with local, national and international media. Strong news and political judgment. Maintain established relationships with news producers and reporters. Develop messaging and release news with Governor’s office. Manage media inquiries on a daily basis for the State of Minnesota.-Manager of social media sites and staff/staffing of 3 staff members. Develop & update social media policy & strategy. Develop brand champions agency wide for Twitter. Actively work to ensure agency brand is consistent and help staff articulate messages. Train counties and cities on how to manage social media. Use SEO tactics to tie to web.-Created Brand Ambassador Social Media program to have 40 staff experts trained and tweeting on agency issues. -Manage marketing & media relations for Eco Experience at the Minnesota State Fair. 2nd busiest exhibit at the fair. Manage staffing & media appearances for over 120 partners for 12 days including live media appearances. -Manage Emergency Response Team as Info Officer and work in State Emergency Ops Center. Trained in & utilize FEMA Incident Command System.-Manage outside PR agency.-Recommend and manage budgets from $1000 to $200,000.-Manage communication teams for projects large and small.-Mentor & manage staff and interns.

Prepared and advanced official visits to various cities around the United States and world. Responsibilities included: setting sites for events, including lights and sound; leading press for entire trip; writing talking points and press releases; coordinating with Embassy staff and foreign diplomats and their staff; building crowds for events; setting-up interviews for local press and traveling press; coordinating logistics with Secret Service and managing volunteers. The visits entail a high amount of discretion. I represented the candidates and their families to a broad range of people.

-Managed and organized all fundraising events and public information campaigns. -Recruited and managed 3 to 4 volunteer committees for each event totaling over 100 volunteers each year. -Coordinated $500,000 PSA campaign with Clear Channel Radio, Outdoor and Business Group. -Wrote, distributed and followed-up on all press releases. Media Spokesperson.-Team member of merger committee (board and volunteers) for new name and branding.-Raised over $500,000 in cash & in-kind donations for agency through events. Secured all sponsors for events including proposals and sponsor benefits. Founder of the Wing Ding & Dessert Fling event, now in 26th year.

-Developed communication plan for university while managing staff of three.-Wrote & executed long range marketing plan including public relations, advertising and student recruitment. -Worked with president on daily basis to write speeches, talking points and all communication needs. -Developed on-going campaign to promote the accomplishments of the university, students, faculty and staff. -Wrote, placed and managed radio and print advertising program. -Provided public relations counsel for crises management. -Directed PR launch of new president. Set-up lunches and meetings to introduce him to key community members.-Led three university committees including enrollment management. -Managed outside market research firm.-Led branding and overall reputation that resulted in increased enrollment of 7.8 percent and securing a new library with the legislature.

-Organized 11 groups in St. Paul, MN to participate in MN 2000 educational goal planning. Ensured diversity in all areas. -Counseled teenage mothers through transition from high school to post secondary education. Coordinated summer internship program. -Prospected new dollars for 1992 United Way campaign. Assisted division in cold calling and researching companies. Performed crises management function explaining UW of Minneapolis status in relation to national organization issues. In 1991 campaign, contacted CEO's and business owners to secure corporate contributions. Actively initiated, planned, and conducted 63 campaigns. Set goals, managed time, organized accounts, utilized resources and problem solved.

December 1990 to December 1991 as volunteer-Recruited volunteers for all facets of National Football League event including logistics/transportation, hotel, airport and half-time production. Managed daily volunteer projects in task force office to completion. -Liaison between Super Bowl staff and committee chairs with over 4,000 volunteers.