Pam Rivkind Email & Phone Number

Johannesburg, Gauteng, South Africa

Achievements:▪ Achieved 145% YoY growth for inbound channels, surpassing FY24 budgets by 139% within the first year of leading marketing▪ Generated a sales pipeline of R860M (2,000+ SQLs) through integrated digital and communication strategies, with no increase in marketing spend or headcount▪ Influenced 56% of new business through strategic marketing initiatives, with an additional 15% driven by inbound activities▪ Strategically managed the marketing onboarding of 15 new partnerships while maintaining marketing requirements for 20 existing relationships▪ Consistently developed and executed cross-channel marketing strategies and content campaigns to drive pipeline growth across acquisition, sales, and retention teamsKey responsibilities:▪ Lead the development and execution of business unit marketing strategies to drive consideration and meet business objectives▪ Rebuild and enhance the marketing department to foster internal trust and improve overall performance▪ Execute 360-degree integrated marketing and PR campaigns to shift client perception and boost brand consideration▪ Drive brand awareness through innovative, primarily digital, marketing initiatives and PR efforts▪ Design and execute partner acquisition campaigns, leveraging digital platforms to build brand awareness and increase customer uptake▪ Implement multi-channel strategies to drive lead generation and client acquisition, focusing on innovation and results▪ Analyse and report on marketing performance, with a focus on KPIs and ROI, to guide strategic decisions▪ Create and manage marketing budgets, optimizing campaigns based on data-driven insights▪ Collaborate with executives and business specialists to develop tailored brand communications and marketing solutions addressing complex business needs ▪ Effectively manage and align third-party agencies (brand, digital, design, and PR) to drive performance and ensure delivery of key business objectives

Johannesburg, Gauteng, South Africa

Achievements:▪ Generated a $2M sales pipeline with 370+ Sales Qualified Opportunities in 2022 through integrated marketing efforts▪ Contributed to 66% of new business in 2022▪ Developed a lead management framework that boosted conversion rates and accelerated the sales cycle by 50%▪ Created and implemented marketing and content strategies across acquisition, partner, and customer channels to drive continuous pipeline growthKey responsibilities:▪ Developed and executed marketing strategies for acquisition, engagement, and retention across South Africa, the UK, and Australia▪ Built brand awareness and strengthened reputation in diverse markets with varying levels of maturity▪ Led integrated inbound and outbound marketing efforts, ensuring a predictable flow of Sales Qualified Leads (SQLs)▪ Fostered a culture of experimentation to drive growth in customer acquisition, engagement, expansion, and churn reduction▪ Developed multi-channel marketing strategies, optimizing SEO, SEM, email, paid digital, content, and ABM to maximize lead generation and client acquisition▪ Set and analysed marketing goals aligned with business growth objectives, regularly reporting on performance and campaign success▪ Led the end-to-end execution of data-driven marketing campaigns, including ad copy, creative development, and performance tracking▪ Continuously optimized campaigns to enhance ROI, responding proactively to market opportunities and challenges▪ Developed a comprehensive content calendar aligned with buyer pain points and business drivers, ensuring consistent messaging across all channels

Johannesburg Area, South Africa

Achievements:▪ Established a marketing function within Britelink creating a point of differentiation through the new solution offering which has enabled an additional revenue stream ▪ In a span of 6 months have successfully launched the Vuma brand across 5 regions across the country, whilst creating interest through generating in excess of 1500 leads monthly▪ Managing 5 Facebook pages including content, community management and escalations on behalf of the Vuma Brand▪ Successfully planned & executed the go-to-market sales strategy for a new FNO Partner in a new region, achieving a 12% closing ratio within the first 2 weeks Key responsibilities:▪ Responsible for connecting marketing & sales efforts, content and targets into successful ongoing campaigns to uplift brand awareness, increased lead generation and drive sales on behalf of FNO Partners such as Vuma and Evotel▪ Set up and management of the marketing function, ensuring that a lean team can implement and support big brands across multiple regions and towns whilst delivering a consistent Brand presence, customer experience, product understanding and adoption▪ Assist with the identification and acquisition of potential areas for a fibre roll out, including the analysis of areas against business criteria and planning & execution of marketing & sales for the areas ▪ Train, coach & motivate internal sales teams acting on behalf of partner FNOs to effectively exceed agreed targets ▪ Researching & developing marketing opportunities & plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing & sales goals – translated into achievable and measurable business plans ▪ Responsible for directing, planning and coordinating marketing efforts & awareness campaigns in new areas to drive awareness & uptake for Partner FNOs▪ Responsible for defining and entrenching the Britelink Brand

Johannesburg Area, South Africa

Achievements:▪ Achieved a 26% increase in overall revenue & 50% increase in gross profit margin YOY for the Loyalty business unit▪ Successfully executed the go-to-market strategy for the Loyalty offering to an extended market outside of the niche Sureswipe base. Since its launch it has achieved over R50 000 margin & created an upsell opportunity of over R5 000 000 in new sales for the core business, securing clients like Nike Factory Stores ▪ Delivered a 10% increase in lead generation through marketing initiatives for the Loyalty business unitMain Duties:▪ Led research, data analysis and observations of client behaviour & product usage to determine and map relevant and impactful customer journeys▪ Redefined business process and systems to support customer experience initiatives▪ Led the development & deployment of products & marketing campaigns inclusive of; product branding, planning, segmentation, positioning, & messaging ▪ Developed & delivered tangible client benefits through products & bundles that are compelling, differentiated, ‘easy to buy’ & ‘easy to sell’▪ Performed a strategic & commercial role in determining the current & future experiences & products▪ Accountable for the delivery of end-to-end strategic client experience programmes▪ Effectively led people, process & technology change

Johannesburg Area, South Africa

Achievements:▪ Decreased the cost to serve by 10.8% YOY (Client Onboarding business unit)▪ Savings of over R110 000 in monthly expenses achieved▪ Doubled team productivity & redeployment of resource capacity of field service staff resulted in a savings of R45 000 per month ▪ Saved an additional R42 000 monthly by automating & digitising the contacting process (no longer required 2 resources) ▪ Successfully scaled current team to support 3 additional satellite branches saving R30 000 monthlyMain Duties:▪ Developed & successfully executed strategic & operational plans to drive, lead, & represent operational projects and key initiatives▪ Aligned the teams within service & operations to the defined strategic objectives ▪ Designed & implemented effective metrics and reward mechanisms to drive productivity & exceptional service ▪ Initially focused on the design & documentation of operational processes, which once implemented shifted to effective operational maintenance & management▪ Led and motivated the team to be high performing by ensuring high levels of engagement, including team training needs, gaps addressed appropriately, succession planning is in place, and key-man dependencies are proactively resolved▪ Operationalised & executed mandatory compliance upgrades (PCI) across identified client base regionally▪ Delivered weekly & monthly operational & commercial insights that drove team behaviour, performance & decision making ▪ Contributed to the success of the Onboarding operations area by liaising & collaborating key with stakeholders in the business - Contributed to company vision and direction as part of the Senior Leadership team

Johannesburg Area, South Africa

Achievements:▪ Digitised the sales process which resulted in paper contract submission being reduced by 75%, saving the business R691 000 annually due to efficiencies gained ▪ Reduced office admin requirements for field service teams enabling resources to do more in a day – increasing productivity by 40%▪ Reduced the burden of unnecessary events to the call centre by 15% through a self-service solution Main Duties:▪ Proactively identified areas of improvement & drove efficiencies within the business through digitising & automation efforts▪ Gathered business requirements and through a structured process of documenting, validating & translating it into functional spec used by the developers to deliver the technical solution▪ Responsible for the end-to-end user experience (UX) across all Sureswipe interfaces, played a strategic role in envisaging future client experiences & communicated the vision to the organisation▪ Defined & developed online journeys – optimise, personalise & simplify top journeys

Johannesburg Area, South Africa

Achievements:▪ Doubled the conversion ratio for marketing leads, generated on average 23% new margin monthly ▪ Was instrumental in developing and implementing the overhaul of the Sureswipe brand, & refresh of the Values, Vision & Purpose▪ Successfully executed the Go-to-market strategy for the mPOS product offering. Currently makes up more than a quarter of Sureswipe client base▪ Redefined the role of marketing within the business – established marketing as a more strategic function Main Duties:▪ Drove & defined the implementation of the brand & communication strategy ▪ Compiled appropriate client messaging & executed direct marketing campaigns ▪ Unpacked complex business needs & provided creative solutions consistent with brand▪ Responsible for overall deliverables & performance of marketing team (brand manager, designer, administrator & inbound sales team) ▪ Gathered relevant market data & compiled insights to inform strategic decision making ▪ Introduced the concept of customer experience (CX) to Sureswipe - Responsible for definition & implementation ▪ Budget management▪ Measured & reported on delivery & return on spend

Johannesburg Area, South Africa

Achievements:▪ Executed an extremely successful client conference (Internetix) regionally – that created sustainable differentiation that went above & beyond the event using digital channels – generating 3406 unique mentions, with a possible 5 million people reached, which was worth an estimated R1.2 million advertising equivalent ▪ Crafted a value proposition that supported the objective to not reduce IS to a portfolio of completely independent & unrelated products. Through the coordination of multiple touch points & consistent brand & messaging delivered a considered big brand feel Main Duties:▪ Realigned the multi-discipline marketing department by creating & managing a high performing team – ensured the right supporting job functions were in place to enable delivery throughout the business ▪ Management of key relationships – Advertising, digital, design & PR agencies, media & suppliers ▪ Developed & executed the strategic marketing plan for IS in line with business objectives ▪ Responsible for marketing budget creation & management ▪ Rebranded IS corporate identity – Communication, brand & digital guidelines created and implemented across all touchpoints▪ Overall sponsorship management ▪ Ensured a collaborative network across business units in order to have achieved business objectives & effective marketing campaigns implemented – Delivered to internal & external requirements across 5 business units regionally

Johannesburg Area, South Africa

Main Duties:▪ Provided strategic & creative direction and support for the entire marketing department – brand, messaging, positioning & visuals▪ Developed & executed annual marketing strategies and plans – Client retention focused including all client & internal communications▪ Developed, implemented and measured product go-to-market strategies for new and existing offerings - included user behavior change initiatives▪ Focused on user experience (UX) design ▪ Collaborated with product managers to develop client monitoring and reporting platforms that drove adoption & usage

Johannesburg Area, South Africa

Main Duties:▪ Planned & executed client, brand and product research – insights incorporated into product development and marketing & brand strategies▪ Developed & implemented client retention strategies – proactive communication & campaign generation, management & measurement for client retention, up-sell, cross-sell and adoption initiatives▪ Developed, implemented and measured product go-to-market strategies ▪ Applied A/B testing methodologies to determine the best user experience & product functionality▪ Conceptualised, managed and implemented all internal and external events & conferences regionally▪ Team management of the brand managers, marketing assistant & outsourced graphic designer

Johannesburg Area, South Africa

Main Duties:▪ Responsible for the complete overhaul of the Healthbridge brand (2007). Successfully launched and entrenched new brand & positioning internally and externally▪ Briefed, developed and implemented all the above-the-line, below-the-line and online campaigns – was responsible for segmentation, client-specific data, tailored messaging, concept, channel selection & visual executions▪ Developed and designed marketing content & collateral including the supervision of day-to-day design requirements including production and supplier management

Johannesburg Area, South Africa

Main Duties:▪ Conceptualised, designed & developed all marketing and sales collateral (print & digital)▪ Developed electronic corporate communications platforms (intranet, websites, presentations, 2D animations, email, demos, videos and user portals) incl. content development and distribution of weekly client newsletters▪ Defined & developed the user interface (UI) and functionality of software applications & online product offerings ▪ Conceptualized, designed & executed direct marketing campaigns ▪ Developed online training, workbooks, templates & illustrations for our in-house training department

Johannesburg Area, South Africa

Main Duties: ▪ Conceptualised & implemented creative and innovative learning & performance solutions using the latest technologies ▪ Researched to find new methods for delivering learning through different mediums & channels▪ Created electronic-based training (web/intranet based – low bandwidth restrictions & rich media)▪ Established the brand image and marketing plan for Hi-Performance Learning, CUDA™ Learning Software, Snapshots™ which also included the creation and implementation of all marketing and sales collateral

Practice Of Brand Communication

Creative Communications, Digital Communication And Media/Multimedia

Education record